How are online trade shows changing the overseas real estate market?

What does the exhibition represent?

This is primarily a platform for professionals and sources of specialized information. Here participants can quickly get the necessary consultations on the issues they are interested in. In the conditions of modern society, the format of online events turns out to be the best option, especially in light of the fact that the pandemic has limited the possibility of face-to-face meetings for residents of different countries. This made virtual exhibitions the only way to communicate.

Creating a “crowd” atmosphere

When organizing large-scale online events, it is crucial to create a “mass” effect so that participants feel part of a common cause.Psychological aspectin such a situation cannot be underestimated - it makes a difference for both speakers and viewers. These factors combine to encourage people to participate in virtual exhibitions on an ongoing basis.

MIPIF Online Expo event

One of the major events for the Russian-speaking audience interested in foreign real estate was the eventMIPIF Online Expotaking place online from June 15-21. Participants have the opportunity to interact with realtors, developers, lawyers and possible partners within the common virtual space of the event. Dmitry Savateev, organizer of the exhibition, explains:

• “We decided to hold the event in an online format after the physical exhibit was canceled due to the pandemic.”
• “We had a lot of participants registered and didn't want to miss the opportunity to socialize.”
• “That's why we've developed an online conference format focused on key issues related to overseas real estate.”

Difficulties of organizing online exhibitions

Organizing an online exhibition in the digital age is not an easy task. Each sector has its own peculiarities, but it remains important to increase the number of exhibitors and viewers. Pavel Maslak, co-organizer of MIPIF Online Expo, emphasizes:

• “When it comes to free webinars, people get used to them quickly.”
• “Those organizing large-scale events need to think carefully about what they can offer attendees.”
• “We tried to understand what would draw people to the online booths and how it was different from just visiting a website.”

During the discussions, we held many meetings, studied the experience of foreign colleagues, watched various webinars and other information on the topic.

Key aspects of the success of online exhibitions

These observations emphasize that the success of online exhibitions depends not only on technical implementation, but also on participants' understanding of their unique pluses.Audience engagementunder time constraints requires the introduction of innovative solutions and creative concepts to make interactions more engaging and accessible.

Conclusion

Therefore, a modern event can provide more opportunities for participants to interact and constantly improve, which is certainly inspiring for both participants and organizers.

Analysis of the current state of the digital sphere

During our analysis of current offerings in the digital sphere, we came to the conclusion that most products face serious shortcomings. Two main categories of developers can be distinguished on the market.

First category: exhibition specialists

The first category is made up of trade show professionals who, despite their best efforts, are not properly skilled in technology. They are able to operate successfully in the offline space, but when it comes to online platforms, offer outdated solutions such as:

• template websites
• unattractive e-mail newsletters
• not very impressive 3D models of stands
• virtual walks around the exhibition space

Second category: IT professionals and e-commerce experts

On the other hand, the second category is IT professionals and Internet commerce experts who, although they distribute valuable content in the virtual space, often create not the most exciting catalogs that do not capture the attention of the audience. This is the situation described by Ilya Savateev, one of the organizers of MIPIF Online Expo.

The need for quality tools for online exhibitions

For online exhibitions in international real estate to be successful, it is imperative to find really high-quality and effective tools.

Conclusion

To conclude my research, I would like to emphasize the importance of trade fairs, both physical and virtual, for overseas real estate professionals. They are not just a place to exchange information and experiences, but also a platform where business relationships are built and contacts are made that can have a significant impact on the career development of participants.

The online format, as we have seen with MIPIF Online Expo, has become a real lifesaver for many who find themselves constrained by the limitations of travel. Creating the opportunity for eye-to-eye communication in the digital space is important not only for the exchange of information, but also for maintaining a sense of community and engagement among participants. After all, in my opinion, this is what it is all about“sense of the crowd.”Even in a virtual format, it can inspire people to become more active.

Importance of technology

The development of technology and its integration into the organization of exhibitions opens up new horizons, and organizers are obliged to follow the latest trends in order to create comfortable conditions for all participants. We see how different approaches to organizing events collide and interact, which gives rise to many solutions and ideas. Unfortunately, however, there are still many unresolved issues and failed examples to learn from in this field.

Teamwork

Our team has done a great job in preparing MIPIF Online Expo, and this is a lesson for all of us:

• Coherent and creative cooperation between specialists from different fields
• Consideration of the interests of participants
• Opened new opportunities to create effective events

And while we face some challenges today, it is the collaborative efforts that can lead to the development of effective online exhibition solutions.

Prospects for the future

I am confident that in the future, by joining forces, we will be able to create not only effective but also inspiring events that will serve as a bridge between all participants of the international real estate market. Summing up, I urge all professionals and organizers not to miss the prospects that are opening up in this new reality, and to actively cooperate in the search for the best tools and approaches to make the next exhibitions even more successful and useful for all participants.