How to attract buyers: tips for selling a house or apartment

1. Creating a quality advertisement

The first thing to pay attention to is creating a quality and attractive listing. This advice may seem primitive or overly obvious, but many people do not realize how important it is to convey information correctly and clearly for a successful home sale. In a study conducted by the teams at Redfin and Grammarly involving 1,290 respondents, it was found that43.4%Respondents quickly lose interest in viewing residential properties if the advertisement text contains grammatical errors or typos.

The study also showed that the optimal length of text for a real estate sales ad is approximately50 wordsIf you have doubts about your writing skills, we strongly recommend seeking help from professionals who can create an attractive and well-crafted advertisement. This can be either experienced freelancers or specialized agencies.

2. General cleaning and updating the appearance

An equally important step is a thorough cleaning and updating the appearance of your property. Real estate experts believe that you should start with the basics — tidy up the space in your house or apartment. Use all available cabinets and storage areas to organize the space.

Try to avoid clutter in the rooms, and it's best to remove unnecessary items from sight. If you plan to sell the house, pay attention to the surrounding area as well. Mow the lawns and clean the pool if there is one on the property.

Considering the need to make a good impression, it might be worth updating the facade of the house by taking the following steps:

• Paint the facade a fresh color.
• Thoroughly clean the windows.
• Replace old door handles with modern ones.
• Decorating the entrance path with a new doormat

Even the presence of weeds in the garden can deter potential buyers, so set a goal to keep the area well-maintained. Every detail can play a crucial role in creating a positive image of your home.

3. Improving the perception of housing

Once order has been established in your home, you can use additional methods to enhance its appeal. Good lighting creates an inviting atmosphere, so try to install high-quality bright lamps. Don't hesitate to add floral arrangements to create a cozy space.

It's interesting that even the books on your shelves can influence a buyer's choice. If you want to showcase the apartment in the best light, it's better to remove any provocative titles or educational materials from prominent places.

The number of books should be moderate to avoid a sense of chaos; choose only those works that are considered classics and are beautifully designed. To add a family atmosphere, you can leave children's books neatly arranged on the shelves.

Creating a positive impression

Books that reflect the eccentric interests of their owner, such as taxidermy or magic, can negatively affect how potential buyers perceive them. It is advisable to carefully select literature for display on the coffee table. Beautifully designed catalogs on topics like nature, architecture, or music are the best choice. These publications will not only leave a pleasant impression on guests but will also be informative.

Professional property cleaning

It is important not to limit oneself to just basic cleaning of living spaces, but to pay attention to collaboration with professional cleaning services. This is especially relevant for large properties, such as houses or villas. The higher the value of the property, the more carefully one should approach its decor and finer details. Conversely, pulp fiction books on the shelves of a luxurious villa are unlikely to make a positive impression. The cleanliness and order of the atmospheric space should be top-notch. After completing a deep clean, it is highly recommended to take photographs of the property to capture its perfect condition.

Attention to pets

Don't forget about the opportunity to capture your interior with your pets. It has been proven that having animals evokes positive emotions, which positively affects buyers' interest in the properties for sale. In the United States, it is quite popular to photograph apartments with dogs or cats comfortably settled on the couch. All that is required from your four-legged friends is to be as charming as possible and attract attention.

The right choice of a pet

When photographing pets, it's important to consider how they match the style of the interior and its price range. For example, a stray dog lying on a luxurious bed, no matter how cute it is, is unlikely to attract the attention of potential buyers.

Creating a video review

It is also important to pay attention to creating videos about your property. This strategy is already actively used by many realtors who create not only standard video tours but also short films with original plots. Consider the possibility of applying such an approach: in one of the videos, a woman in lingerie finds herself tied up in her own home. In the end, she is "rescued" by two masked men, who soon remove their masks and turn out to be real estate agents trying to sell the house. Such an unconventional approach can attract attention and generate interest in your property.

Creative Marketing for Real Estate

Real estate specialists believe that creating original entertaining videos can significantly increase interest in property sale listings. Kurt Hahn, who heads Filmhouse, a company that produces such content, emphasizes that traditional photographs are not effective means for selling real estate. Standard images often appear lifeless and cold, failing to evoke any emotions in viewers. They simply showcase the property but do not contribute to its sale. In contrast, videos can create an emotional connection between the seller and potential buyer, which static images cannot achieve. And there is truth to that!

Tips for creating content

A recommendation from professionals: if you're lacking inspiration to create an engaging video, don't despair. A simple and effective step is to shoot a video of your home or apartment. Make sure that this approach will significantly increase the responses to your offer.

Successful examples of a creative approach

A creative approach to selling real estate can definitely yield results. A striking example is the story of Phil and Leah Jackson, who live in Rhos, North Wales. To draw attention to their property, they decided to use the image of Batman. They managed to order an original sculpture of this famous character, which became a unique highlight in their advertising materials.

Purchasing high-quality incense sticks is a wonderful way to fill your home with coziness and harmony. Choosing more expensive and carefully selected scents can significantly enhance the overall perception of the space. It is recommended to opt for light and subtle fragrances that create a comfortable atmosphere while avoiding harsh and overly intense scents.

Treats for guests

It is also important to pay attention to how you treat your guests with a variety of drinks and snacks. According to one study, over 30% of realtors in the UK organize refreshments, such as freshly baked pies and other dishes, before selling a property, filling the prospective home with pleasant aromas. In addition to this, both hot and cold drinks are usually served. The most important thing is that this can be done quite simply and without excessive costs!

Options for treats

• Freshly baked pies
• Variety of snacks
• Hot and cold drinks

Creating an atmosphere of luxury

Additionally, 10% of real estate agents emphasize that to create a luxurious and appealing atmosphere in high-end homes, they use quality wines or baskets of exotic fruits. However, if you are selling mid-range properties, it is not necessary to invest in exotic items – simply placing fresh fruits on the table and offering potential buyers tea or wine is sufficient. The key is the gesture of attention, which helps create a warm and friendly atmosphere.

An unusual atmosphere with a ghost

Now imagine how incredibly the atmosphere of your home can change with the presence of... a ghost. Most often, real estate buyers try to avoid properties associated with those who have passed away. However, for a certain group of people, a ghost can become an intriguing aspect of the deal. According to Joe Aldridge from Stacks Property Search, having a ghost in a house can even increase its market value, especially when it comes to historic buildings burdened with interesting legends.

Searching for "phantom" real estate

It's interesting that some clients of this company specifically look for properties with ghosts and even hire mediums for assistance. The popularity of such "haunted" listings is growing everywhere. One enterprising American, wanting to meet the demand for such properties, created a web platform that helps people find homes with ghosts. Since its launch in 2013, this resource has already sold thousands of reports.

Ghost hunting

If you suspect that there might be an invisible "neighbor" hiding in your home, it might be worth considering a consultation with a psychic to check your living space. Perhaps you really do have a friendly ghost living with you? If that's the case, there's no need to be upset; on the contrary, you should be happy about the opportunity to add an interesting detail when selling your property. You could also invite a bioenergetics specialist or a feng shui expert – their insights might reveal unexpected facts. Your home might possess a unique aura that promotes luck and prosperity. Don't overlook these advantages, as they can significantly increase the interest of potential buyers in your property.

A well-written announcement is the key to success.

In concluding our article on effective ways to sell real estate, I would like to emphasize a few key points. First of all, it is important to understand thata well-written and attractive advertisement— this is your first step towards success. Research shows that potential buyers pay attention to spelling and writing style, and grammatical errors can deter them from considering your property. Reach out to professionals if you're unsure of your abilities, so your listing looks flawless.

General cleaning and tidiness

The next important detail isgeneral cleaningCleaning and tidying up your home. A neat and well-maintained appearance of your apartment or house can help create a positive first impression. Remember that even small details, such as fresh flowers or varied lighting, can surprisingly influence the perception of your home. It's also worth paying attention to which books and decorative items are on display. They can tell a lot about you and your interests, evoking trust or, on the contrary, bias in potential buyers.

The role of pets in sales

Don't forget aboutpetsThey are capable of creating an atmosphere of coziness and warmth, which can make your offer even more appealing. However, it is important to consider that the choice of pet for the photos should be thoughtful — create a harmonious combination with the interior to avoid distracting potential buyers.

Creative video presentations

And finally, the use ofvideo materialsA presentation of your property is a powerful tool that is becoming increasingly popular. A creative approach to creating videos can make your offering stand out among many others. Don't be afraid to experiment and surprise viewers with original storylines.

Final recommendations

Thus, combining:

• thorough preparation;
• attention to detail;
• creative approach;

you will significantly increase your chances of successfully selling real estate. This process can be not only challenging but also interesting if approached with the right mindset. Remember thatevery little thingIt matters, and your determination and attention to detail will surely pay off.