The first re:Congress in Minsk: new horizons for the Belarusian real estate market

The first re:Congress in Minsk

On October 23, the first re:congress in the country took place in the Belarusian capital, Minsk, focusing on the real estate market. This forum brought together major agencies from Belarus and Russia, renowned experts and specialists in the field, as well as representatives from one of the most well-known developers in Kaliningrad, popular coaches, and successful entrepreneurs.

Participants shared the latest trends and innovations in the field of construction and real estate sales, focusing on a unique eco-district.Happy CityIn Kaliningrad. An especially important outcome of the event was the signed cooperation agreement between the associations of both countries. All of this, along with many other points, is discussed in detail in the article.

Opening of the forum

“Despite the pandemic and lockdowns, the market's development has not stopped, and our congress confirms this,” she emphasized.Alena Martynenkoone of the leading figures of the forum. Among the speakers, we can highlight:

• Alexander Martynenko— founder of the international platform and companies "Realtbuy" and "Realtyprotechnology";
• Anatoly Zvezdin— chairman of the Belarusian Association of "Real Estate";
• Andrey Kopytok— Chairman of the Supreme Coordinating Council of the Republican Confederation of Entrepreneurship.

Future plans

“Our debut congress in Minsk is organized similarly to the events held by the Russian Guild of Realtors and the re:congresses in Kaliningrad. In the future, we plan to develop this format and organize such events annually, inviting partners from different countries,” he noted.Alexander MartynenkoHe added that all the latest technologies presented at the congress are aimed at bringing together realtors and developers from around the world to establish international cooperation.

The significance of the conference for Belarus

"It is extremely important for our country that such conferences are starting to take place. I am confident that the participants of the forum will bring back many contracts and ideas that will contribute to the development of our economic potential. At the same time, activity in the real estate market in Belarus continues to grow across various sectors," he stated.Andrey KopytokHe also emphasized that nothing, including the pandemic or lockdowns, can stop the development of the industry, which was once again confirmed at our congress.

Current situation in the real estate market

“The real estate market has noticeably become more active. The events of the last two years have contributed to the rapid development of technologies. During the pandemic, the share of transactions conducted online increased fivefold. This shows that the world is becoming more accessible, and geographical boundaries no longer play a key role in the real estate market,” she noted.Alena Martynenkoemphasizing the importance of integrating realtors from around the world through the platform they represent.

The future of real estate events

The format of this event is considered a significant step in the development of the real estate market and is aimed at creating positive changes not only for individual participants but for the entire sector as a whole. It is expected that such events will further promote the exchange of experiences, best practices, and the expansion of business connections among real estate professionals.

Modern technologies and real estate

By utilizing the latest technologies, we will be able to establish reliable interaction between construction companies and real estate agencies, allowing buyers to find desired properties all over the world. This initiative is already showing tangible results: we have started receiving requests for property purchases from various corners of the Earth, and this influx of requests continues to grow.

Collaboration for success

Anatoly Zvezdin emphasized the importance of collaboration between realtors and developers to achieve the best outcomes. He noted that a fundamental aspect of our business is quality interaction. If we can work together constructively, we will ensure successful results.

Project "Happy City"

Viktor Ivanyuk, project manager of "Russian Europe," presented his concept for a residential complex called "Happy City," emphasizing that Kaliningrad is remarkable for investment. "Kaliningrad is an amazing and beautiful city located in the very heart of Europe. I truly value this city and wish to make it even more attractive," he noted, highlighting the need to create truly unique and well-thought-out projects.

Construction company "Avangardinvestproject"

The construction company "Avangardinvestproekt" has already completed the residential complex "Tsvetnoy Boulevard," which has no analogs in its region, and now they are moving to new heights by creating a true home within the city — a residential complex called "Happy City."

New concept of life

This project presents a completely new concept of life that incorporates modern technologies. Among its outstanding features, the following should be highlighted:

• Excellent sound and thermal insulationin the inter-apartment spaces thanks to the "floating" floor;
• Thoughtful smart layouts;
• The possibility of setting up a bathhouse.in every apartment;
• Panoramic elevatorin the building;
• Special roomsfor meetings and discussions;
• Places with a fireplaceand for barbecues in public areas;
• Closed areaan area of 20 hectares without cars.

Terraces and usable spaces

Moreover, the project does not include balconies—instead, each apartment will have terraces, and usable spaces will be created on the rooftops of the buildings. The Eco-district plans to construct six residential complexes, which will be equipped with kindergartens, educational institutions, and clinics, significantly enhancing the comfort level for residents.

Acquisition of apartments

Since the beginning of January, the opportunity to purchase housing in the first residential complex named "Address of Happiness" has been opened.

What is the auction pre-sale method in the field of new construction?

At a specialized discussion, an innovative approach to auction sales was presented for the first time, offering a modern solution for financing projects at the earliest stages of their implementation. The essence of this method is that potential buyers are required to deposit an amount equal to10%From the cost of the apartment. This step is the foundation of project financing and provides certain guarantees for banks regarding the issuance of loans for the construction of an entire residential complex.

Collaboration between realtors and developers

Viktor Ivanyuk emphasized that close cooperation between realtors and developers is crucial for the successful implementation of sales. "We have created a mechanism for incentive activities that will be beneficial for both the managers of construction companies and the realtors. The interests of not only large real estate agencies but also individual realtors working independently are taken into account," he noted.

Commission for realtors

According to the model we developed, realtors receive a commission of:

• 3%from the cost of the apartment if the client was brought in by an agency;
• 1.5%if the buyer came through an independent realtor.

The sale of housing is conducted based on auction principles, and realtors can reserve the right to sell a specific apartment for up to one month. This is made possible by a special program called "Iriska," which is integrated into our CRM system.

What is "Iriska"?

“Iriska” is a unique referral interactive link provided to a qualified agent or agency. Each realtor is given such a link, which allows them to connect a specific buyer with their account. Andrey Varinichenko, the director of the company “Prestige” and co-founder of ProTechnology, explained the principles of how this mechanism works in detail.

Issues with technology implementation

He pointed out the existing problems with the implementation of new technologies in sales in the Belarusian real estate market. In practice, there is often a situation where developers create their own sales departments and effectively exclude realtors from the processes. At best, in the Belarusian market, developers collaborate with15-20He believes that the main problem in the new construction sales system is with the agencies.

Goals of the "Iriska" program

“For this reason, we decided to develop ‘Iriska,’ which aims to unite the efforts of developers and realtors to achieve significant results,” added Varinichenko.

How does "Iriska" work?

“Iriska” works as follows: the realtor sends their client a referral link that allows the client to register in the CRM system through the realtor's interface. Then, any actions the client takes with real estate properties are recorded in the system, and the realtor receives all information about the client's movements directly. This not only simplifies the workflow but also makes it more efficient and transparent, contributing to overall sales success.

Advantages of the program

This system significantly enhances the interaction of all participants in the process, ensures higher results, and ultimately leads to more substantial achievements for all parties involved in the field of new construction.

Conclusion

In conclusion, I want to emphasize that the recent re:Congress of the real estate market in Minsk was an important step for the development of not only the Belarusian but also the international real estate market. The participation of major agencies, developers, and experts from Belarus and Russia confirmed that, despite all the challenges of recent years, the market continues to grow and transform. We witnessed unique ideas and innovative solutions, such as eco-quarters.Happy Citywhich is not just a living space, but a whole concept of a new way of life.

Technologies and international cooperation

An interesting aspect is how technology is changing the approach to real estate: transactions are increasingly taking place online, and distances between countries are no longer an obstacle for international cooperation. The discussions and agreements reached at the forum lay the groundwork for further partnerships and the exchange of experiences between realtors and developers from different countries.

Prospects for the real estate market

As the author of this article, I am convinced that such events open new horizons for business and create conditions for accelerated economic growth. I am sure that the guests of the congress will take away not only valuable knowledge but also potential contracts that will help develop the real estate market in Belarus and beyond.

The future and hopes

Thus, we look to the future with hope and optimism, understanding that the real estate market is not just about numbers and transactions, but also about the opportunity to create unique projects that enrich our lives and contribute to the development of cities. I hope that the next congress will be an even more significant event and attract the attention of even more professionals and investors.