15 best-selling rum brands in the world

In this article, we will explore the 15 best-selling rum brands on the planet. If you don't want to dive into our detailed analysis of the global rum market, ready-to-drink rum cocktails, and sustainability in the rum industry, you can jump straight to the discussion of the top 5 rum brands in the world. Many of the most famous rums are produced in the Caribbean. Sugarcane was brought there by Europeans in the late 15th century and quickly became popular. Colonists began to create sugar plantations, worked by slaves brought from Africa, and it was on these plantations that rum was produced. The popularity of this drink quickly spread throughout colonial North America, and it is estimated that by the time of the American Revolution, colonists consumed an average of three imperial gallons of rum per year.

Global rum market:

As we mentioned in the previous article about the 12 countries producing the best rum in the world, the global rum market was valued at $17.4 billion in 2023 and is expected to reach $24.5 billion by 2033, with a growth rate of 3.5% during the forecast period. Rum is gaining popularity in the U.S. Today, this segment is one of the fastest-growing and continues to benefit from overlapping trends in popularity. In recent years, producers have started experimenting with flavored rums, significantly expanding the range, and now flavored and spiced options account for over 57% of total rum sales. This versatile drink also plays an important role in cocktail culture. While rum is a key ingredient in tiki bars, it is also one of the few liquors that are often mixed with several varieties in a single cocktail. According to Bacardi's 2022 cocktail trends report, four out of the ten best-selling cocktails contain rum, making this drink a must-have in any bar.

New ready-to-drink rums:

Ready-to-drink cocktails continue to be the fastest-growing category in alcohol. Between 2011 and 2021, sales of these beverages increased by 325%, and in 2021 alone, 68 new products were launched on the market. One of the new ready-to-drink rums that appeared on the market in February is...Captain Morgan SlicedThis is a line of canned cocktails based on malt with an alcohol content of 5.8%. This spiced rum belongs to Diageo plc (NYSE:DEO), and the brand aims to strengthen its position in the growing market for canned alcoholic beverages. Captain Morgan Sliced is available in four flavors and is sold in packs of 12 cans for $19.99. Additionally, Diageo plc has released another product under the Captain Morgan brand this year — Captain Morgan Sliced Up, which comes in 23.5-ounce and 16-ounce cans featuring Long Island Iced Tea and Tropical Hurricane cocktails, with an alcohol content of 8% and available in local stores.

Sustainable development in the rum industry:

Modern consumers are becoming increasingly aware of the climate issues we face and are actively seeking sustainable brands, even if it means paying a higher price. Therefore, as rum producers face growing competition, a psychological and economic commitment to reducing their negative impact on the planet may become the only way to make their business sustainable in the long term. In October 2023, the companyBacardi LimitedThe world's largest private alcohol company has announced the launch of a new combined heat and power system at its rum distillery in Puerto Rico, which will reduce carbon emissions by 50%. The new system will generate 100% of the energy needed to operate the distillery and its surrounding facilities, replacing heavy fuel oil with propane. This move is part of the company's global sustainability program.Good SpiritedIn line with the UN Sustainable Development Goals, Bacardi aims to reduce greenhouse gas emissions by 50% at its production sites, cut water consumption by 25%, use packaging made from 100% recyclable materials, and ensure that 40% of the materials used are recycled. The company also aims to achieve zero waste to landfills at all its production facilities worldwide. Bacardi Limited is one of the largest alcoholic beverage companies in the world, with a portfolio of over 200 brands.

Now let's take a look at the most popular rum brands in the world.

15 best rum brands in the world:

Methodology:

To gather data for this article, we referred to the journal.The Brand Champions 2023fromThe Spirits BusinessWe focused on the best-selling rum brands in the world. In the end, we found information only about the top ten rum brands and evaluated them based on sales volume in 9-liter packages for the year 2022. Due to the lack of reliable sales data for the other five brands, we decided to use popularity as a substitute for sales volume. We selected rums that were frequently mentioned on websites such as VinePair, Liquor, Men's Journal, etc., assigning them a point for each recommendation, and then totaled the points to create our ranking accordingly.

• 15. Don Q

  Insider Monkey rating: 3

  Don Q is a family brand of rum that takes pride in its Puerto Rican roots. This drink, produced by Destilería Serrallés since 1865, is the oldest operating distillery in Puerto Rico and the best rum on the island.

Continue reading to learn about the 5 best-selling rum brands in the world.

Recommended articles:

• 20 best rums for a refreshing mojito
• 25 most popular whiskey brands in the world
• Top 20 best-selling vodka brands in the world

Notification: None. The 15 best rum brands in the world was originally published on Insider Monkey.