25 sample About Us pages for inspiration.

Your website's "About Us" page is an important resource for anyone who wants to learn more about your business. This is where you present your story, the unique value of your work, your mission and vision, and the audience you serve. The design, textual content, and visual elements of the About Us page tell an important story about who you are and what you accomplish. How can you make the most of this important part of your marketing strategy? In this article, you'll learn what makes a great "About Us" page and find 25 examples to inspire your design and content.

What makes a great "About Us" page?

There is no one-size-fits-all template for creating a great "About Us" page. However, I have found four key components that you can use to create an engaging storyline for your brand.

Your vision and mission

Rarely do you need to explicitly say, "Our vision / mission is ____", but you should communicate the purpose of your business through the text of your "About Us" page. Talk about why your brand exists, what makes you special, and what problems you solve - beyond the obvious product or service you sell. This is important for attracting talent as well as potential customers who share your goals and values.

Your story

Every business has a story of its beginnings that is worth telling and that substantiates why you are in your business and have customers. Some companies with a long history may fill this section of the "About Us" page with long text, while for startups it may be the story of how the company was founded, its challenges and vision for the future. Whatever your story is, it's important to your potential customers and employees. Make it engaging and captivating as much as possible.

Your services (and benefits)

Even if your services are core to your homepage and product page, summarizing them on your "About Us" page is important to prove alignment with your brand values. Emphasize the benefits of your solutions, show what you do and establish why you are unique.

Your social proof

Customer testimonials, customer logos, case studies and testimonials validate your claims and the impact you can have on future customers. With these four components in mind, you'll have a foundation on which to create an attractive and unique "About Us" page that brings together your business' most important asset - your customers.

If you're looking for inspiration, the 25 examples below showcase "About Us" pages that are great at engaging their audience and telling their brand story.

Examples of "About Us" pages for inspiration

6sense -6sense demonstrates its credibility in the data industry with an engaging company timeline that details the evolution of its solutions since 2014. Other elements highlight the value of 6sense's artificial intelligence (AI) and machine learning (ML) solutions with three core values: "Data-Driven," "Future-Focused," and "Always Seeking New." Concluding the page with its offices in various countries and the Global Pledge 1% initiative, 6sense showcases its presence in different parts of the world and its corporate social responsibility (CSR) towards the communities where they live and work.
Adobe -Adobe is focused on the future on its "About Us" page, showcasing how this 40-year-old organization is innovating with AI-based solutions for creative teams, data analysts, and marketers.

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A monument to one of its founders, John Warnock, reflects the company's commitment to its legacy and illustrates how this culture of innovation began with the vision of the inventor of the PDF format. After outlining its products, Adobe presents case studies from well-known brands like Coca-Cola and BMW, before briefly introducing its mission and values. With vibrant colors, Adobe's "About Us" page captivates and clearly demonstrates its value to the community of creative users and clients.

Animal Rescue League of Boston -The Animal Rescue League of Boston (ARL) takes pride in its rich history. It was founded in 1899 by Anna Harris Smith, a social worker who wanted to combat the abuse of horses and the overwhelming number of stray dogs and cats in the city. ARL effectively shares its 125-year history of animal support on its "About Us" page, which features photo collections from the past to the present. Links to resources invite users to learn more about ARL's goals. For example, their impact report includes a one-page document demonstrating their support for over 20,000 animals just in Massachusetts. At the end of the page, photos of the leadership with their pets serve as a great way to confirm that ARL is dedicated to helping animals. This "About Us" page is an example of how to showcase the forefront of your mission and address the heartfelt concerns of your audience using the right content.

Arctic Wolf -Arctic Wolf boldly claims that it will "completely eliminate cybersecurity risk" and invites you to join its "pack," see its "pack influence" (corporate social responsibility), and even features howling in its videos. Arctic Wolf allows itself to be fun while maintaining its authority, showcasing its achievements since its founding in 2012, as well as its activity in the sector by processing over 3 trillion security events weekly for more than 5,000 clients with an ROI of 411%. This "About Us" page is an example of how to create engaging tools for B2B branding, strengthening confidence among key buyers.

Born2Bond by Bostik -The market leader in adhesives, Bostik, has a separate website for its new products, Born2Bond, which also features an "About Us" page to describe their unique advantages. Links to separate pages for different industries allow users to learn more about their needs while maintaining compactness and focus on their core values: adhesives for the modern world. Through smart use of brand colors, the Born2Bond product line makes a strong impression and serves as an example of an "About Us" page that is compact and effective in showcasing the benefits of new solutions.

Here are 5 examples of "About Us" pages for inspiration. Don't forget to tailor the summary to your company, goals, and the needs of your audience.