Asian ultra-modern resort brands are taking over Japan

Companies building and managing luxury resorts in Asia have turned their eyes to Japan to capitalize on demand from wealthy foreign tourists and take advantage of a weak yen.

Singapore-based Soneva Holdings plans to open resorts in Japan as early as 2027, Chief Financial Officer Bruce Bromley said in an interview. The company has already signed a contract to buy a remote island in Okinawa Prefecture and plans to acquire land in central Japan's Niigata Prefecture.

Singapore-based Kanolly Hotels already has a resort in Hakuba, Japan, where it offers private villas starting at 200,000 yen per night.

This growing interest in Japan as a luxury vacation destination is due to the country's strengthening position in the global tourism market and the weak yen. Many foreign tourists are eager to visit Japan and enjoy its beautiful nature, rich culture and high quality service. Companies such as Soneva Holdings and Kanolly Hotels see the potential to develop and expand their businesses.

The opening of new luxury resorts in Japan will encourage an influx of foreign tourists and increase economic activity in the regions where they will be located.

Resorts in Japan offer unique vacation opportunities: beautiful scenery, traditional Japanese cuisine, alpine skiing and much more. By working with local partners and utilizing local resources, companies can create authentic and unique resort experiences for their guests.

The emergence of new luxury resorts in Japan will strengthen the country's position in the international tourism market and attract more foreign tourists. This will help develop tourism infrastructure and create new opportunities for local residents.