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Borovets is the most alcoholic ski resort in Europe

Borovets is the most alcoholic ski resort in Europe

Borovets is the most alcoholic ski resort in Europe

Borovets is the most alcoholic ski resort in Europe

New Crystal Ski

tour operators report

shows which resorts have the most bars per square kilometer, and despite the fact that the term "après-ski" was coined by the French, the Bulgarians took the crown.

Borovets resort in Bulgaria

The most popular "après" resort. There are about four bars per square kilometer and affordable beer in fifteen minutes.

Balkan mountains and quality avant-ski

A representative of the Borovets tourist office says: "For quality après-ski you need to have quality avant-ski, and Borovets has it too. Situated in the highest Balkan mountains, the resort with the possibility of a direct descent from the mountain combines ideal skiing conditions, daily visits''cultural and historical sites, unique local cuisine and unparalleled hospitality'.

The French resorts of Trois Vallées Meribel and Courchevel

outstrip all other French resorts and rank second and third respectively with 2.2 and 2.1 bars per square kilometer.

The Paz de la Casa resort in Andorra

Takes fourth place with about 1.8 bars per square kilometer, closely followed by the more traditional Austrian resort of Schladmina in fifth place.

Other resorts that made the ranking

Italian Sause d'Oulx and Livigno ranked seventh and eighth, while the third resort of Trois Valais - Val Thorens - took ninth place.

The term "après-ski" in search queries.

According to the data'.

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's Google AdWords analytics tool, the term "après-ski" was entered into the search engine more than 22,500 times between December 2014 and April 2015, proving that skiers and snowboarders are not only looking for a great ski area, but also places to relax after a day out.

Different types of ski tours

Last September, Crystal launched five different types of ski tours - Mile Muncher, Piste Princess, Gadget Guru, Park Rat and Après Animal - and added them to the Crystal Ski Holidays search bar. "We understand that our customers love ski vacations in different ways, and our Après Animal Ski Explorer character has become popular on social media. Skiers can now search for our special offers and their choices are influenced by the character," says Vicky Hales, Customer Engagement Director at Crystal Ski Holidays.

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