A real estate broker from Florida is selling their mortgage department.

The First Federal Bank continues to expand its mortgage lending operations across the country with the acquisition of Watson Mortgage Corp. and investments in digital solutions. At the Inman Connect Las Vegas event, from July 30 to August 1, 2024, noise and misinformation will be banished, all your important questions will be answered, and new business opportunities will be revealed. Join us.

First Federal Bank of Florida continues to expand its mortgage lending operations nationwide through acquisitions and investments in technology, announcing a deal to acquire the mortgage division of the large brokerage firm Watson Realty Corp based in Jacksonville. The details of the deal have not been disclosed, but First Federal Bank stated that it "will continue to serve mortgage clients throughout the Watson Realty network." More than 1,100 licensed real estate agents work in 45 offices of Watson Realty Corp across Florida, including Jacksonville, Orlando, and Daytona Beach.

In addition, First Federal Bank plans to keep the "vast majority" of Watson Mortgage employees on the job and transition the company to the First Federal brand within a few months after the deal closes.

Thus, First Federal Bank continues its development by acquiring new assets and expanding its mortgage lending operations. Their strategy includes actively attracting clients in a challenging interest rate environment. Founded in 1994, Florida-based Watson Mortgage Corp. is also licensed in Georgia and sponsors 17 mortgage lenders.

Research shows that First Federal Bank significantly increased its mortgage lending capabilities after acquiring Fernandina Beach in 2018. The drive to provide modern digital solutions for clients has been growing since 2020, as the company continues to invest in this area.

Thus, thanks to successful transactions and an effective strategy, First Federal Bank continues to strengthen its position in the mortgage lending market by offering clients advanced solutions and a high level of service.