BY: Helping professionals play elbow-to-elbow from Aurélien Flament, Director of real estate leboncoin - Agency MagazineHelping professionals play elbow-to-elbow by Aurélien Flament, Director of real estate leboncoin - Agency Journal

Since the last few months, real estate has been stagnant. How does this affect the "real estate" category on the leboncoin website? Stalled real estate projects have an impact on the audience of all listings. According to Mediamétrie data for April 2023, the real estate category accounts for 12.8 million unique''visitors on leboncoin. It's more of a downward trend, but it's not as strong as on other platforms.

What reassures us, however, is that the share of the exclusive audience continues to grow. Of the 12.8 million unique visitors, 7.6 million visit leboncoin exclusively for their projects to buy, sell or rent real estate.

What is the growth rate of listings?

In general, the number of listings is on the rise. This is especially true for transactions, where we are currently seeing 780,000 listings. The rental market is busier, as we are seeing a decline in listings of about 15% year-over-year. In any case, we notice that the duration of ads has become longer: they remain online for 60 days, compared to 2021''year it was about 40 days, which shows the real estate market is getting more complex.

What about our client base...

it is gradually growing every year: in 2022, we have attracted more than 1,000 new clients. "Now that the real estate market is declining, professionals are fighting for the same market share." For several years, professionals have benefited from a very promising market. This euphoria led to a lot of new players.

This season, their goal is not only to attract trusted sellers but also to create a difference in their field. In the coming months, leboncoin will be''help them improve their visibility and prominence to stand out and attract new customers. By the way, we also plan to integrate Immodvisor customer reviews into our listings by the end of the year.

Will there be any new tools in your "Complete Real Estate Package"? "

Yes, we are committed to maintaining the highest efficiency in connecting with sellers and that's why we are adding several new products. To help professionals stand out, we're offering them a display of their logo and their brand name on each of their listings already on the search results page. We're also improving our algorithm to increase by 10-15% the number of times their listings are shown. We also offer a new design for their listings so they have'' 'premium' positioning on our website. Our goal is to stay abreast of today's needs and help professionals succeed.

What other goals does leboncoin have for the end of the year?

In the coming months, we will become more active in the Ile-de-France region. Historically, this is a region in which it is difficult for us to penetrate, although our audience here is strong: in March alone, we registered more than 10 million unique visitors in Ile-de-France, according to Mediamétrie data. We will therefore strengthen our commercial presence to meet the challenge of attracting professionals who are already clients of competing platforms, so that they experience the efficiency and cost-effectiveness of our platform.