Christie's International Real Estate: Luxury brand growth, technology and auction partnerships will drive impressive market growth in 2023

In its second year under new ownership, luxury real estate brand Christie's International Real Estate continues to attract some of the world's top brokerages through its industry-leading technology platform, evolving marketing programs and strategic focus on key global and niche luxury markets. Despite the challenges of the market, the brand has added more than a dozen independent firms to its network and expanded into several additional markets through existing affiliate relationships. Its affiliates have also formalized several significant sales of the world's most expensive estates and attracted some of the industry's top talent, preparing the luxury network for a successful 2024.

"We are extremely proud of the progress we have made over the past year, especially in the face of several significant challenges in the global marketplace," said Thad Wong, co-owner and real estate advisor of Christie's International Real Estate. - "Our continued expansion into premium luxury markets proves that there is strong demand for the personalized service, local expertise and unparalleled international network for which we are known. "

New partners and new markets

In 2023, Christie's International Real Estate welcomed 15 new affiliates, and current affiliates expanded into more than a dozen new markets. Some of the highlights include:

The best residences of 2023

Affiliates of Christie's International Real Estate have consistently achieved strong results in real estate sales around the world. The best sales in 2023 are (in U.S.

The best profits by deals in 2023:

Affiliates also set several local records in the market in 2023:

Recruitment victories

Few top agents and teams joined Christie's International Real Estate network in the U.S. in 2023, underscoring the brand's appeal.

Focus on technology

In 2023, Christie's International Real Estate introduced its proprietary broker technology solution, the pl@tform™ platform, to its US affiliates. This technology offers a fully integrated set of tools designed to increase agent productivity and facilitate real estate transactions. pl@tform™ also includes a CRM, a transaction management system, a digital listing presentation and buyer presentation, and an artificial intelligence-based buyer propensity score tool.

Collaboration with auction house will bring success

Customers of Christie's International Real Estate have privileged access to Christie's auction house services, including appraisals, private sales and auctions, through a dedicated representative. Over the past two years, this exclusive partnership with Christie's, the world-renowned art and luxury auction house, has succeeded in increasing the number of clients seeking references or sellers of furniture and art by over 600%. This partnership has also led to several significant offerings from the auction house, including the former estate of artist Robert Motherwell in Greenwich, Connecticut, which sold in November, and Bogk House, Frank Lloyd Wright's original home in Milwaukee, Wisconsin, offered with several pieces of furniture designed by Wright himself.

"In 2023, geopolitical and economic uncertainty has led to a reassessment of quality, and Christie's International Real Estate's global brand recognition has become a beacon in this environment in our European markets. Now focused on 2024, we are very excited about the potential of the luxury real estate market in Asia and look forward to announcing several new partnerships in the region," said Gelena Moyas de Forton, Managing Director, Head of Europe, Middle East and Asia, Christie's International Real Estate.