Factors affecting the global reputation of the UAE real estate market

In the age of artificial intelligence, machine learning and digitalization, having a strong online presence is key to success and maintaining a reputation in the international marketplace. Nearly 90 percent of potential customers rely on online reviews and advice before interacting with a company, including the real estate industry.

The UAEreal estate market is expected to reach a volume of $0.69 trillion in 2023. Among its segments, the residential sector is projected to dominate with an expected volume of $0.39 trillion in the same year. In addition, a steady annual growth rate of 2.97 percent is expected, leading to reach $0.8 trillion by 2028.

In a competitive environment, developers and agents are actively working to build a solid online presence and reputation. Online reputation is of utmost importance as it has a direct impact on attracting potential buyers, investors and partners. To thrive in this digital era, marketplace players need to understand the key factors that shape their online image, according to Statista.

When building a brand online

many companies tend to prioritize visual aspects. While this has its share of truth, as images are often the first contact with potential customers, it's important to realize that building an online reputation goes beyond aesthetics. A well-designed webpage, a memorable domain name, engaging social media content and informative blog articles all play an important role in building brand image. However, it is important for companies to remember that reputation is not a fleeting achievement, but rather a long-term investment. Focusing only on quick results can lead to underestimating the importance of developing a solid reputation. According to statistics provided by Reputation House, nearly 90 percent of potential clients rely on reviews and advice before interacting with a company, including the real estate industry.

Despite the differences in the nature of real estate purchases

compared to, for example, watches or automobiles, customers still pay attention to similar warning signals across all industries.

• Fake subscribers: Companies that buy subscribers often face serious consequences for their decisions. When a brand boasts of hundreds of thousands of subscribers but only gets a few likes and no comments on each post, it not only damages their reputation but also risks being blocked. Such practices are sure to cause distrust among customers.
• Review Manipulation: Imagine a situation where one negative review is accompanied by ten positive reviews published on the same day. This suspicious pattern is alarming to customers, causing them to quickly close the tab to your website.
• Simple one-page websites: While minimalism may be a growing trend, it is not suitable for the real estate industry, especially in the UAE. A website serves as the primary means of communication with potential clients and it is important to provide them with comprehensive information. A plain website with minimal details does not grab the attention of customers and results in losing their attention prematurely.

Reputation experts see what's behind the brand Beyond the first warning signals to customers, experts conduct a comprehensive analysis of a brand's online reputation, focusing on underlying factors rather than superficial observations.

The power of artificial intelligence However, these are just some of the factors that experts consider when evaluating the quality of a company's online presence. Advanced reputation management companies also use the power of artificial intelligence and machine learning tools to analyze internal optimization and check the technical health of their websites. By paying attention to these points, companies can ensure an effective online presence that resonates with their customers and builds trust in the digital environment.

The secret formula for a strong online reputation

Building an online reputation requires a significant investment of resources and time. Becoming an instant online leader is unrealistic. It is a strategic approach that requires careful planning and foresight. To build a trusted real estate brand from the ground up, companies should consider implementing the following steps:

• Define your corporate identity and values
• Provide value to your audience through content, products or services
• Be consistent in your communication and content
• Collaborate with social media influencers
• Actively communicate with your audience and build a community around the brand
• Track your online presence and respond to reviews and mentions
• Incentivize positive feedback and manage negative feedback
• Capitalize on current social media trends
• Participate in industry events such as conferences and seminars
• Optimize your online presence for search engines.

Dima Rocket is an international business developer, serial entrepreneur and CEO of Reputation House. Over the past 15 years, he has successfully developed 16 companies in 6 countries around the world. In 2015, Dima started online reputation management, eventually becoming the head of the Hong Kong office in 2019. Rocket has implemented effective go-to-market strategies and launched three innovative mobile apps solving everyday problems for thousands of users. His passion for technology and its application in digital marketing solutions has led him to organize powerful events such as Digital Marketing Nights in Hong Kong, Reputation Awards in Hong Kong and Real Estate Reputation Awards in Dubai.

Rocket is a professional speaker, sharing his knowledge of business, entrepreneurship and digital marketing. He is also active in angel investing and supporting promising businesses. He says, "The key is to engage in online reputation all the time. If you don't have the resources to do so, it's worth seeking professional help because every dollar invested in reputation is returned many times over in the form of increased profits."

To learn more about Reputation House, visitwww.reputation.house.