Gidt plans expansion in Romania with the opening of its first hotel in Bucharest
November 9 (SeeNews) - Hyatt Hotel Corporation said Thursday it intends to open its first hotel in Romania's capital, Bucharest, in an attempt to replicate the successful model it has established in Bulgaria, its largest Eastern European market. The company did not indicate the timing of the plan. The upcoming 200-room hotel in Romania will offer full-service amenities and will be a key property for the brand in the country.
"Romania is a very attractive market that Hyatt has not yet been able to enter. Opportunities for large hotels in downtown Bucharest are rare and are usually realized through a franchise model.
Six more hotels are part of Hyatt's plans for Eastern Europe over the next 3 years, including development in Bulgaria, Estonia, Serbia, Albania and Croatia, as well as a development destination in Romania. Hyatt currently has more than 1,250 hotels in 76 countries. In Eastern Europe, the company's portfolio includes 13 properties with more than 3,395 rooms in Bulgaria, Montenegro, Czech Republic, Slovakia, Poland, Serbia and Ukraine.
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