Greek wine - challenges on the road to success

The turnover of Greek wine in exports amounted to 100 million euros in 2022, 57 million in the EU and the rest in third countries," Skouras Estate export manager Aris Spaidiotis told Naftemporiki TV.

More specifically, he noted that "it is an increase of 21% proportionally in the EU and about 11% in third countries." He also emphasized that not only exports have increased in volume, but the average price of export units has also increased, which is a very important element in the wine market.

Explaining the biggest challenges affecting Greek wine, he talked about how weather conditions affect production, saying that "the biggest problem we face in Greece, first of all, is the lack of water in the vineyard." He also talked about exposure in Belgium, a joint effort with the Hellenic Wine Association and Greek wineries to enter the Belgian market and gain a large share in major producing regions such as France, Spain and Italy.