Montenegro Group: the role played in the city of Venice, the revival of the Select wine from Aperitivo.

Milan, May 26 (askanews) - The Montenegro Group is determined to revitalize the Select brand in Italy and around the world by becoming a major component of the Venetian spritz. And it is doing so, starting in Venice, the hometown of aperitivo, where a space dedicated to it, Ca' Select, has opened and where the first edition of Select Spritz week begins.

Marco Ferrari, CEO of the Montenegro Group:

Ca' Select for us, in Montenegro, represents a fundamental project in line with the growth strategy we have set ourselves over the years. Its aim is to bring the heart and essence of the Select aperitif to Venice, a connection that has lasted for over 100 years, when in 1920 the Pilla brothers chose Venice to create this special elixir, a non-random choice of Venice, a crossroads between East and West, and a center of exchange for the most precious herbs and spices that make up our aperitif".

Born in a former industrial laboratory in the Cannaregio district, Ca'Select is a multifunctional space combining a bar with events, an exhibition analog and digital route, and production. In fact, from the summer, the maceration of the spices present in the Select recipe will start here. But the opening was also the occasion to launch Select Spritz week, a palette of events dedicated to Venetian spritz culture.

"The idea of spritz week originated within the Montenegro Group last year with the aim of transforming, promoting and telling the authentic Venetian spritz to Italians, as well as around the world," said the CEO.

Spritz week offers "olfactory" experiences with master perfumers, literary aperitifs, visits to mosaics created in the city's only working kiln, and ends with a street concert against the backdrop of the Rio di Cannaregio. It's a way of spreading Venetian aperitivo culture around the world, in line with the international focus of the Montenegro Group, whose revenues account for more than 30% of its overseas sales. "The Montenegro Group is a 100% Italian company that has almost doubled its turnover in the last seven years, with strong growth in Italy, but in fact with exponential growth abroad," explained Ferrari. - Among our brands Amaro Montenegro and Vecchia Romagna are Select, and these are three brands that we are actively focusing on and investing in for the international growth of our group."

Select Spritz week also involves a partnership between Select and Ocean Space, a project that promotes the conservation of aquatic ecosystems through art, in this case starting with the Venice Lagoon.