Horganice: Thai rental management startup, raises Series A from CyberAgent Capital, Winvestment and Angkaew Holding.

CyberAgent Capital, Winvestment and Angkaew Holding will jointly invest more than 35 million baht in Horganice. The funding will pave the way for the company to increase its customer base, add new services to bring property management in Thailand into the Digital 4.0 era, and expand internationally.

Mr. Thanachat Tangsriwong, Chief Representative of CyberAgent Capital in Thailand, said that CyberAgent Capital Company Limited decided to be the lead investor in this funding round because of Horganice's potential and capabilities as a leading leader in real estate technology (Proptech) in Thailand, as well as the founding team being a key factor.

The first dimension is the industry in which the company operates. The sector includes hostels, apartments and small apartments, as well as various forms of rental accommodation. The company has created a management system that provides convenience, saves time, reduces management costs and greatly improves the lives of residents. A comprehensive analysis has shown that Horganice's system is more effective in meeting the needs of its customers compared to its competitors.

Secondly, we can see that Horganice has real problems that it seeks to solve, and this is not limited to the Thai market. Our analytical research department found that virtually every country in Southeast Asia has similar problems.

Since CyberAgent Capital has offices in Thailand, Indonesia, Vietnam and Japan, as well as experience and expertise in helping businesses expand and grow internationally, this common characteristic makes Horganice an even more attractive investment for the fund.

The company can use its technology and experience to address similar challenges in major new markets, including the fresh and flea market sector. The enormous resources required to address these challenges are often overlooked because they are not a priority for typical early-stage entrepreneurs. However, Horganice has developed ideas, conducted research and identified extensive customer insights. This has enabled the development of Myket Pro to serve this market.

In addition, Horganice gets the opportunity to partner with TalaadThai, the largest wholesale agricultural market in ASEAN. After more than two years of collaboration, TalaadThai has transformed and revolutionized the wholesale industry by making Horganice a partner. This demonstrates the ability to solve problems effectively and the effectiveness of Horganice's management system.