Idealista AI teams up and launches the first service in Portugal to improve real estate description.

Popular Portuguese real estate portal Idealista is introducing a new artificial intelligence (AI)-based functionality to improve the description of a property before it is sold or rented. This service is voluntary and allows advertisers to edit the text description before publishing it. The description of a house or any other real estate property is very important to explain its characteristics and provide more transparency to the offer, facilitating interaction between potential buyers or renters.

The commentary needs to take into account what adds value to the property, the building and the surrounding area. And this new service'Idealist's 'intelligent text' service helps in this aspect.

How the 'intelligent text' service works

Idealist offers professionals the opportunity to improve the description of their ads with AI.

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To do this, the client must provide a description of at least 200 characters in length for the "improve text" button to become active. After activating this service through the tools, a modal window opens with two fields: one with the text written by the professional and another empty with a "generate text" button. When you click on this button, a new text with the characteristics of the property is generated, which is improved and contains more than 500 characters.

The client can make changes to the suggested text before publishing. On''Idealist uses AI that extracts the most important information from the description provided by the client and the characteristics of the advertised property: the presence of an elevator or a garden, the number of rooms, etc.