How to find influencers for your brand (not just on Instagram)

Influencer marketing is a tactic that involves brands collaborating with individuals who have large and active audiences on social media. The goal of such collaborations is to increase brand awareness and attract new audiences.

For example, clothing brand Love, Bonito partners with local Influencers around the world. And it's really paying off. According to Traffic Analytics reports, they get about 88,200 organic visits every month from social media. This represents 12.62% of the total traffic on their site!

Influencer marketing is most effective when brands find the right influencers for their campaign. This means you need to find influencers who have an audience''Create unique content and strengthen customer relationships.

But not all Influencers are perfect for your brand. For example, partnering with Kim Kardashian probably doesn't make sense for a small Korean restaurant.

There are other things you need to be careful of when working with Influencers. Working with unreliable Influencers can damage your brand's reputation and negatively affect your sales. That's why it's important to do thorough research before''Will help you save time and money by helping you find trusted Influencers and detecting fraudulent activity.

There are seven ways you can find influencers you can trust to introduce your brand to new audiences.

1. Use tools to find Influencers, such as Influencer Analytics.
2. Search social media for Influencers who mention your brand or use your branded hashtags.
3. Use Google to find mentions of your brand.
4. Use media monitoring tools such as Semrush Media Monitoring tool, Google Alerts and Backlink Analytics.
5. Search keywords related to your industry to find Influencers active in your niche.
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6. Search influencers who are already partnering with your competitors.
7. Be aware of the interconnections between Influencers by researching their content and subscriptions.
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When you have found the right influencers, contact them and start collaborating. Use campaign management tools such as Influencer Analytics to track and measure the effectiveness of your campaign.