International reputation of the UAE real estate market: factors of formation

In the age of artificial intelligence, machine learning and digitalization, a successful online presence is key to success and maintaining a reputation in the international marketplace. Nearly 90 percent of potential customers rely on online reviews and advice before interacting with a company, including real estate. The UAE real estate market is expected to reach a volume of $0.69 trillion in 2023. Among its segments, the residential sector is projected to dominate with an expected volume of $0.39 trillion in the same year. Moreover, a steady annual growth rate of 2.97 percent is expected, leading to a sum of $0.8 trillion by 2028. In a competitive environment, developers and agents are actively working to build a solid online presence and reputation. Online reputation is of utmost importance as it directly affects the attraction of potential buyers, investors and partners. To succeed in this digital age, marketers must understand the key factors shaping their online image, according to Statista.

When it comes to building a brand online

many companies often prioritize visual aspects. While this has some truth to it, as images are often the first contact with potential customers, it's important to realize that building an online reputation goes beyond aesthetics. A well-designed webpage, a memorable domain name, engaging social media content and informative blog articles play an important role in building brand image. However, it's important for companies to remember that reputation is not an instant achievement, but a long-term investment. Focusing only on quick results can lead to underestimating the importance of building a solid reputation. According to statistics from a recent survey conducted by Reputation House, nearly 90 percent of potential customers rely on reviews and advice before interacting with a company, including real estate. Despite differences in the nature of buying real estate compared to watches or cars, for example, customers still pay attention to such warning signals across all industries.

Fake subscribers

Companies that buy subscribers often face serious consequences for their decisions. When a brand boasts hundreds of thousands of followers but only gets a few likes and zero comments under each post, it not only damages their reputation but also risks being blocked. Such practices definitely create distrust among customers.

Fraudulent reviews

Imagine a situation where one negative review is followed by ten positive reviews posted on the same day.

This suspicious pattern is alarming to customers, causing them to quickly close the tab on your website.

Simple one-page websites

While minimalism may be a growing trend, it is not suitable for the real estate industry, especially in the UAE. The website serves as the primary means of communicating with potential customers, and it is important to provide them with complete information. A plain website with minimal details does not attract customers and leads to premature loss of their attention.

The power of artificial intelligence

These are just some of the factors that experts consider when evaluating the quality of a company's online presence. Advanced reputation companies are also using the power of artificial intelligence and machine learning tools to analyze internal optimization and check the technical health of their websites. By paying attention to these points, companies can establish an effective online presence that resonates with their customers and establishes trust in the digital world.

The secret formula for a strong online reputation

Creating an online reputation requires a significant investment of resources and time. Instantly becoming an internet leader is unrealistic. It is a strategic approach that requires careful planning and foresight. To build a trusted real estate brand from the ground up, companies should consider the following steps:

• Define your brand's identity and values
• Provide value to your audience through content, products or services
• Be consistent in your communication and content
• Collaborate with social media influencers
• Actively connect with your audience and build a community around your brand
• Track your online presence and respond to reviews and mentions
• Promote positive reviews and manage negative ones
• Take advantage of current social media trends
• Participate in industry events such as conferences and seminars
• Optimize your online presence for search engines.

Dima Rocket is an international business developer, serial entrepreneur and CEO of Reputation House. Over the past 15 years, he has successfully developed 16 companies in 6 countries. In 2015, Dima started online reputation management, then in 2019 he became the head of the Hong Kong office. Rocket has implemented effective go-to-market strategies and launched three innovative mobile apps that solve everyday problems for thousands of users. His passion for technology and its application to digital marketing solutions has led him to organize powerful events such as Digital Marketing Nights in Hong Kong, Reputation Awards in Hong Kong and Real Estate Reputation Awards in Dubai. Rocket is a professional speaker, sharing his knowledge of business, entrepreneurship and digital marketing. He is also active in angel investing and supporting promising projects. He states: "The key is to deal with your online reputation all the time. If you don't have the resources to do this, it's worth seeking professional help because every dollar invested in reputation is returned many times over in the form of increased profits." To learn more about Reputation House, visit www.reputation.house.