The Hilton hotel welcomes the first Curio Collection by Hilton property in Thailand.

Hilton Hotels has announced an agreement with SC Asset Corporation PCL to launch KROMO, Curio Collection by Hilton, marking the debut of this lifestyle brand in Thailand and strengthening its position in Southeast Asia. The new hotel, set to open in late 2024, will join Hilton's expanding portfolio in Thailand, which currently includes 13 properties under five brands, with another nine in development.

“We are pleased to begin our collaboration with SC Asset Corporation PCL to present KROMO, the Curio Collection by Hilton,” said Clarence Tan, Senior Vice President of Development for the Asia-Pacific region at Hilton.

"Thailand is a world-class destination, with Bangkok being the most visited city in the world. Steeped in cultural heritage and widely recognized for its unique attractions, Thailand continues to draw travelers from around the globe. The opening of the first Curio Collection hotel highlights our commitment to working with our valued owner partners to leverage a diverse portfolio of brands to drive growth and success in key markets in the region. We look forward to shared success as we continue to bring authentic and remarkable experiences closer to travelers' lifestyles."

Curio Collection by Hilton

Curio Collection by Hilton is a global portfolio of handpicked hotels that immerse guests in unique experiences in the most sought-after destinations around the world. No two hotels are alike, and each one stands out with its own story through distinctive architecture and design, exceptional dining options, and thoughtfully curated entertainment activities. Guests have the opportunity to enjoy the charm of independent hotels while also receiving the benefits of Hilton's guest loyalty program. Launched ten years ago, Curio Collection by Hilton continues to surprise guests with a variety of adventures as the brand marks its first appearances in markets around the globe. Currently, there are over 150 hotels in operation, and the brand is expected to open more than 20 new properties in 2024. Among the recent additions in Southeast Asia is La Festa Phu Quoc, Curio Collection by Hilton, marking the brand's debut in Vietnam.

KROMO, Curio Collection by Hilton

Inspired by the word "chrome," which implies a richness of shades, KROMO, Curio Collection by Hilton aims to evoke a sense of color, brightness, and magnificence. Guided by this philosophy, it is ready to satisfy guests' curiosity to explore unexpected discoveries through particularly local offerings that intertwine heritage and modernity.

Array of rooms and amenities

"Each hotel in Hilton's Curio Collection chain has a story to tell, and we are pleased to now offer guests in Thailand the opportunity to experience individual hotels that are destinations in their own right. We are delighted to celebrate this meaningful opening in Thailand, where guests can experience thoughtful services and rituals during a magnificent reception," said Alexandra Yaritz, senior vice president of brand management, Asia Pacific by Hilton. "Our new lifestyle experience, KROMO, invites guests to explore a world of unexpected surprises and hidden wonders through carefully crafted experiences."

More convenience and a unique experience

KROMO, Curio Collection by Hilton will feature 306 carefully curated rooms and suites, each equipped with a multifunctional bathroom. Rooms start at 32 square meters, each designed with unique expressions of Thai culture. KROMO, Curio Collection by Hilton will have three world-class restaurants, including a 24-hour dining restaurant, a creative dining space, and a bar. The hotel will also offer a fitness center, as well as indoor and outdoor pools upon opening.

Plans for development

“We are eagerly looking forward to the start of our first partnership with Hilton and the introduction of the Curio Collection by Hilton in Thailand. Hilton is an award-winning brand, well-known for its top-notch offerings and exceptional stays, and we are confident that KROMO, Curio Collection by Hilton will enhance Bangkok's appeal as a lifestyle destination and set new standards for hospitality in Thailand upon the hotel’s opening,” said Nuttapong Kunakornwong, CEO of SC Asset Corporation PCL.

Loyalty program

KROMO, Curio Collection by Hilton will be part of Hilton Honors, the award-winning guest loyalty program for 22 distinct Hilton hotel brands. Members who book directly on the hotel’s website will receive instant benefits, including a flexible payment slider that allows members to choose virtually any combination of points and cash for booking their stay, an exclusive member discount, free standard Wi-Fi, and the Hilton Honors app.