Affiliate program for real estate brokers in UAE with effective tools.

The head of UAE-based startup Behomes, Andrey Sviridenko, spoke about the benefits and risks of partnering in the real estate market in Dubai and the role of modern technology in this process.

The real estate market in the Mena region continues to grow. From 2021 to 2022, real estate values in Dubai have increased by 30 percent. In the first quarter of 2023 alone, more than 30,000 transactions were completed. Also, the value of real estate in Dubai continues to rise. Experts have given different predictions, ranging from 5 to 20 percent increase in value depending on the property.

In 2022, the majority of foreign buyers of real estate in the UAE were Russians, making between 10 and 15 percent of transactions, according to various agencies. In terms of the number of transactions, nationals led the way''On average, Behomes estimates that UAE agencies receive a response from 18 overseas brokers per 100 leads, with most of them willing to work remotely (in 2023, more than 70 percent of real estate transactions in the UAE were remote). Without these partners, UAE agencies lose 15 to 20 percent of their budget on paid traffic. Overseas partners also benefit from such partnerships by having a commission from closed deals among UAE brokers. However, such partnership also has its own challenges. If a broker in the UAE is operating without a license, they do not have the right to close a deal.

Behomes has developed a PPM system based on the proptech platform with several partnership tools: a referral program for partners; infrastructure for real estate agents and partners; the ability to transfer and record applications; and tracking the status of processed applications.The system prevents partners from taking away clients at the level of platform tools. Anyone can expand their partner network by 100 people monthly, create a personalized agency account with client branding and close deals with increased profits from the partner network.

International'. 'the benefits of automated partnership systems By using Behomes' automated PPM system, real estate agencies and brokers in the UAE increase their productivity. Their collaboration with overseas partners becomes transparent and less time-consuming. The use of innovative solutions is both financially and reputationally beneficial. This is achieved through the following capabilities:

• The platform provides partners with a reward for recommendations: they will be able to track the path of each client and choose a fixed amount or a percentage of revenue.
• Behomes customers can brand the platform under their name, integrating the network into their corporate image.
• Partners can be given access to training''materials and resources by adding a "For Partners" button to the website. The affiliate program motivates and strengthens the loyalty of newcomers to the real estate market in Dubai. The arrival of professionals from different countries leads to further growth in the market and business relationships. Knight Frank experts predict that the real estate market in Dubai will grow by 13.5 percent.

Modern technology is helping professionals rapidly expand their reach, increase profits and improve their reputation for quality service.

Alina Kalam is an independent business journalist.