The search for the best areas to buy real estate in Dubai on Google has increased by 131% | Al-Khalij Newspaper

Recently, there have been significant changes in the real estate sector in the United Arab Emirates. According to the company "Property Finder," a Google study showed that from 2018 to 2022, the level of interest in real estate has increased by39%on an annual basis. Equally exciting is the statistics from the YouTube platform, where the viewership of videos dedicated to homes has increased by11%over the same period. Notably, there has been a significant increase in the number of inquiries about "the best areas to buyreal estate in Dubai," which has risen by131%compared to the previous year 2022.

The situation regarding questions about mortgage lending has also changed significantly. Interest in this topic has doubled, including inquiries about mortgage loans, the conditions for obtaining them, as well as calculations of interest rates, compared to 2019. To confirm this data, the company "Property Finder" conducted a study in partnership with Google, which involved5,022a respondent from the UAE.

During the survey40%Respondents indicated that the most important request for them is information about prices, followed by questions about choosing a neighborhood to live in, suitable real estate agencies, and the best options for mortgage financing.

Goals and initiatives of "Property Finder"

In order to boost confidence among users in the real estate market, Sifdji Gur, the Chief Marketing Officer of Property Finder, noted that the company aims to make the home search process more informative and convenient. To achieve this, the platform offers unique features such as:

• the section "Prices and Trends," which allows you to compare the property of interest with similar real estate in the area by size and price;
• average market prices for real estate;
• the SuperAgent system, which allows you to establish contact with leading agents in this field;
• the Mortgage Finder service, offering the best financing options.

Gur emphasized that this campaign is aimed at increasing users' awareness of how to take control of the real estate search process by using the available tools and features of the platform to help them make the right decisions.

Alex Morey's Perspective

Alex Morey, the creative director of "Property Finder," added that the main idea of this campaign is to provide potential buyers with comprehensive information that will give them peace of mind and answer all their questions. He noted that in many cases, real estate contacts focus solely on closing the deal, without considering other important aspects that may be of interest to buyers.

During this campaign, "Property Finder" focused on addressing the most common questions that emerged from the research. In addition, an informational blog platform was created, covering frequently asked questions in a simple and neutral format, providing additional support for those looking for real estate. Morey believes that this approach is bothinnovative, so toovery relevantfor customer support.