'Culture secrets for attracting and retaining the best employees.'

Creating a work culture that attracts and retains the best employees is becoming increasingly important to an organization's success. The impact of culture and employees on customer experience cannot be underestimated. That's why today we're going to look at creating a work culture that attracts and retains your best employees.

The toxic workplace

The phrase "toxic workplace" has become commonplace in today's society. An article in Business Insider suggests that about 30 million American workers consider their workplace toxic. However, toxic workplaces don't usually appear that way initially, and if they do, they have a hard time surviving in today's hyper-competitive''memories; this is a scientific fact that is linked to evolutionary behavior. This means that if your leaders are not consistently, i.e. always, acting with the core values of the organization in mind, they are not reflecting those values at all. This will be noticed and remembered by employees. And you can't expect your people to act differently than the leaders they are expected to follow and celebrate.

The importance of corporate culture

Why implement a corporate culture at all? Jonathan Keiser, author of the Wall Street Journal bestseller You Don't Have to Be Brutal to Win, says, "A good culture means much more than a pleasant workplace or a satisfied team. A strong culture acts as a defensive shield to protect''your business's most valuable resources. When companies don't pay attention to their culture, they are susceptible to serious setbacks, including loss of intellectual potential, high hiring, training and development costs, and problems in interpersonal collaboration, which all translate into financial losses. "

Five steps to a healthy work culture

When Keiser isn't speaking in front of organizations about how to create a culture of selfless service that makes employees stay, he's running a successful commercial property. USA Today calls Keiser "the commercial real estate manager who turned the industry around." I had the opportunity to meet with Keiser to discuss his book, and he shared five steps to creating''healthy work culture:

• - Keiser asks: "What type of employee do you want to attract?" You start by creating an image of that person. You want to identify the behaviors and attitudes you want. You also want to know what will attract this person to your organization.

A toxic work environment will create retention problems for a company, not only for employees but also for customers. Leaders' ability to identify core values and live and demonstrate them to employees is the key to creating a strong and positive culture. These five steps to creating''A healthy work culture will also help you avoid a toxic environment to retain your best employees and customers.