Culture secrets for attracting and retaining the best employees.

Creating a work culture that attracts and retains the best employees is becoming increasingly important to an organization's success. The impact of culture and employees on customer experience cannot be underestimated. That's why today we're going to look at creating a work culture that attracts and retains your best employees.

The toxic workplace
The phrase "toxic workplace" has become commonplace in today's society. An article in Business Insider suggests that about 30 million American workers consider their workplace toxic. However, toxic workplaces don't usually appear that way initially, and if they do, they have a hard time surviving in today's hyper-competitive''memories; this is a scientific fact that is linked to evolutionary behavior. This means that if your leaders are not consistently, i.e. always, acting with the core values of the organization in mind, they are not reflecting those values at all. This will be noticed and remembered by employees. And you can't expect your people to act differently than the leaders they are expected to follow and celebrate.
The importance of corporate culture
Why implement a corporate culture at all? Jonathan Keiser, author of the Wall Street Journal bestseller You Don't Have to Be Brutal to Win, says, "A good culture means much more than a pleasant workplace or a satisfied team. A strong culture acts as a defensive shield to protect''your business's most valuable resources. When companies don't pay attention to their culture, they are susceptible to serious setbacks, including loss of intellectual potential, high hiring, training and development costs, and problems in interpersonal collaboration, which all translate into financial losses. "
Five steps to a healthy work culture
When Keiser isn't speaking in front of organizations about how to create a culture of selfless service that makes employees stay, he's running a successful commercial property. USA Today calls Keiser "the commercial real estate manager who turned the industry around." I had the opportunity to meet with Keiser to discuss his book, and he shared five steps to creating''healthy work culture:
- Keiser asks: "What type of employee do you want to attract?" You start by creating an image of that person. You want to identify the behaviors and attitudes you want. You also want to know what will attract this person to your organization.

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This will be reflected in the behavior of your organization. Keiser adds: "Once you've identified what's important to your employees, follow the same process for your customers. "

Concretization - Keiser says, "The problem with most corporate values is their vagueness. Companies write words and phrases like integrity, teamwork and hard work on their office walls, but don't explain exactly what they''mean in the work environment'. Exceed the spelling of the words and add simple and clear definitions or descriptions of how they should be used at work. Start with key phrases from your core values - what do they mean in relation to your team's interactions with each other and the outside world?

Differentiation - Are you developing a culture that is different from your competitors to grab the attention of new hires? If not, you just look like every other employer. You need to find your uniqueness. For example, one of Keiser's core principles is boldness. Many companies claim to be bold. However, Keiser goes one step further and clearly defines what that means in his company. He says that they do not penalize for''members of your organization working in both high and low positions, interview departing employees, and regularly check online resources such as Glassdoor. Keiser says, "Toxic work environments can spread like wildfire, so it's your job to proactively investigate the situation and revise when necessary." I call this protecting the culture, which is arguably one of the most important tasks of a leader.

A toxic work environment will create retention problems for a company, not only for employees but also for customers. Leaders' ability to identify core values and live and demonstrate them to employees is the key to creating a strong and positive culture. These five steps to creating''A healthy work culture will also help you avoid a toxic environment to retain your best employees and customers.