The Central Hong Kaen shopping center is opening the first Muji store in the Northeast.

On June 21, 2024, at 06:25, Muji opened its 36th store in Thailand, becoming the first in the northeastern region of the country. This store is located in the Central Khon Kaen shopping mall and covers an area of over 1,700 square meters. Central Khon Kaen, in collaboration with the Japanese brand Muji, is implementing a project to open the first store in this area. Natakit Tangpunsinthana, the chief marketing officer of Central Pattana (CPN), noted that Muji's main goal is to create a community center that meets the interests of the local population, which aligns perfectly with CPN's strategic approach to developing spaces, transforming them into places where people can feel comfortable, rather than just retail environments. The concept of Central Khon Kaen is designed to become a "Center of Life" for its residents. The interior design of the Muji store in this center maintains the principles of minimalism and simplicity.

The store offers a wide range of products tailored to various lifestyles, including over 5,000 items. The assortment includes:

• Clothing for men, women, and children
• Furniture and home goods that meet all the needs of minimalist style enthusiasts.
• Section with snacks and food products

Special attention was given to the "Best Sellers" section, which features the most popular products that have received recognition from customers around the world, Mr.

A new area called "Muji Community Market" is also opening in the store, which provides local businesses with the opportunity to sell unique and exclusive products for free, products that are not available elsewhere. Mr. Natakit emphasized that Hong Khen is the second largest economic center in the northeast of the country — the province's gross product reaches...213 billion baht...and the gross product per capita is492,000 baht per yearbased on the population size in432,783 people.

Akihiro Kamogari, Managing Director of Muji Retail (Thailand) Co, noted that the company has been operating in Thailand for18 years oldand with2021"This year, Muji will continue its strategy aimed at integrating into the daily lives of Thais, accelerating the opening of new stores across the region. We aim to become a leading lifestyle brand that the local population will cherish," he stated.

Kamogari added that Hong Khen is a promising province with a unique culture and a significant population. "Muji plans to make this step in expanding its business an important milestone in raising brand and product awareness among Thais. The near-term plans include opening a store in Udon Thani, as well as renovating existing locations to expand the product range and introduce new services from Japan," he noted.