Homepal real estate agency has changed its name to Rexer. Nomen and H-57, the naming and corporate identity companies, are responsible for the rebranding.

Italian real estate company Homepal has changed its name to Rexer following a partnership with Intesa Sanpaolo and BPER Banca.

RDRexer was created by transferring 100% of Intesa Sanpaolo Casa's ownership to Homepal, as well as an equity investment of around €15 million from Intesa Sanpaolo and BPER, which was already present in Homepal's ownership stake. As a result of this transaction, Intesa Sanpaolo owns 49% of Rexer's capital, with the remainder held by previously existing shareholders Homepal at 34% and BPER Banca at 17%.

The board of directors of Rexer is chaired by Alessio Villasanta, former president of Intesa Sanpaolo Casa, and Andrea Lacalamita has been appointed CEO. The board also includes directors Roger Abravanel, emeritus director at McKinsey; Maria Ameli, head of corporate real estate and art councils at Banca Generali; Davide Bevini, head of strategic marketing at BPER Banca; Cristiana Fiorini, head of Wealth Management at Intesa Sanpaolo Private Banking; and Daniele Pastore, current CEO of Intesa Sanpaolo Casa.

From 2021, the companies will begin to operate as one, utilizing a new website and 16 agencies with a new brand based on a B2C and B2B business model.

The new name was chosen in collaboration with the Nomen agency, while H-57 communications firm Matteo Civaschi designed the logo and corporate identity.

The company will be Italy's first open platform for technological development in real estate and will actively seek collaboration with other industry and bank partners through a new cooperation model. Rexer will be present in all Italian cities and will meet the real estate needs of its clients by offering technological services, a physical presence in the main cities and the expertise of its agents.