Andema is bringing together well-known brands and experts in Barcelona for the first European forum on intellectual property.

Barcelona will host the first European forum on industrial property issues, which will take place on December 14 and 15. This initiative is organized by the Association for the Protection of Trademarks (ANDEMA) with the support of the Spanish Patent and Trademark Office (OEPM). The aim of the meeting is to discuss current issues regarding the state of industrial property in Europe against the backdrop of the rapid development of artificial intelligence. Leading specialists from various countries, including both national and international experts, have been invited to the forum.

Topics of discussion

Over the course of two days, the event will feature discussions, round tables, and presentations on a wide range of topics.

• Digital Services ActDigital Services Actwhich was adopted within the European Union to optimize the e-commerce directive concerning illegal content, transparent advertising, and combating misinformation.
• Brand promotion and issues of counterfeiting.
• The problems of piracy in key sectors, such as football.
• The challenges posed to us by artificial intelligence.
• Coordination of actions between government bodies at the European level.
• Protection of industrial property by various law enforcement agencies.

Venue

The venue for the forum has been chosen for a reason — it will be the famous...La PedreraGeneral Director of ANDEMAGerard GiuIt emphasizes that the most important task is for the forum to become a platform for showcasing Spain's experience in brand protection and business on the European stage, especially during the country's current presidency in the European Union. He expressed hope that this event will be the first step towards creating a permanent venue for discussing the latest news and trends in the field of industrial property.

Educational institutions and organizations

Other forum participants include representatives from organizations such as:

• Ministry of Industry and Tourism
• European Commission
• The city halls of Barcelona and Madrid
• European Union Intellectual Property Office (EUIPO)

International and European associations are also of great significance, such as:

• INTAInternational Trademark Association
• AIMAssociation of European Brands
• UnifabUnion of Producers

Large companies also actively participate in the forum —Inditex,ALL,HP,Bimbo,Hijos de Rivera,Osborne,Atletico MadridandAmazonand also numerous law enforcement forces and agencies, includingEuropol,National Police,Civil Guard,Mossos de EscuadraandThe Urban Guard of Barcelona.

The significance of the forum

This meeting promises to be an important event for everyone interested in intellectual property protection, providing opportunities for the exchange of knowledge, experience, and the latest news in this vital field. The forum will not only serve as a platform for discussing issues but also as a significant contribution to shaping policies and practices in the area of industrial property in the context of a rapidly changing technological landscape.