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Here are the Made in Italy brands that you definitely need to know before your vacation.

Bianca Luna Santoro — July 21, 2023

Italy, the chosen homeland of global fashion, continues to be a source of talents that you can't miss. Let's get to know them together. If you're already familiar with them, congratulations! Your radar is clearly tuned in, and you're going to love this article even more. If you’re not yet acquainted with them, you’re in the right place to fix that and avoid being unprepared when the beach conversation turns (and we know it will) to the coolest new trends in the fashion world. Ready? We’re revealing 12 Made in Italy brands that you should pack in your suitcase before your vacation.

A brand to know before your vacation: Dan More

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Giulia Salemi was created just a few years ago by Daniele Morena, a designer with many years of experience. Dan More has managed to gather around him a fashion idea based on bold and luxurious dresses, along with an international army of fans. The concept of the brand is simple yet revolutionary: to focus exclusively on evening gowns and create a wide range united by a seductive fit and continuous attention to detail. The result? Clothing for Elektra Lamborghini and FKA Twigs, Paola Turani, and Miley Cyrus.

A brand to know before your vacation: Poupine

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Another brand, another unique story: a story that brought together Francesca Romana Paciaroni and Francesca Petacchia, neighbors who didn't know each other for 30 years but became inseparable after deciding to embody their sisterhood - and their shared love for fashion - around a feminine and elegant (but somewhat forgotten) skirt. Inspired by Parisian salons and a future plan that suggests a healthy dose of lightness and a lot of boldness, Poupine appeals to women seeking sophistication and the joy of life.

A brand to know before your vacation: Matimì

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We suspected that the love for knitting and handmade crafts, sparked by long months at home, would continue. Along with this came an interest in sustainability, a desire for a more human pace, and a love for unique and one-of-a-kind items - all these principles found their expression in Matimì, a brand founded by Vittoria Alicicco, which elevates hand knitting to the level of a traditional connecting thread capable of uniting several generations of women, including Clizia Corvaja and Belen Rodriguez.

A brand to know before your vacation: Panarehi

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The first thing that stands out is the prints created exclusively by the most interesting Italian artists for this beachwear brand, which has quickly carved out its niche in the world of summer clothing. It's enough to say that it has been chosen by Veronica Ferraro, Giulia Salemi, and Valentina Ferragni, who were captivated by the absolute simplicity of the scarves and tops, as well as their versatility.

A brand to know before your vacation: Greta Boldini

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In full Barbiecore vibe, we couldn't help but mention Greta Boldini and her eponymous brand: a world made up of confident girls who aren't afraid to show their sweet and tender side (with amazing determination!). Does this remind you of something? Probably modern icons like Chiara Ferragni and Giulia De Lellis, fans of this strictly Italian brand, which is known for its sweet and romantic color palettes and appealing designs.

A brand to know before your vacation: Maragno Studio

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Giulio Maragno has experience as a stylist and a keen sense of style based on genderless design, careful selection of materials, and luxurious minimalism. This is why Maragno Studio, despite its youth, claims the title of "special attention," and we are ready to bet on it. Moreover, the National Chamber of Italian Fashion has also come to our side, recently inviting him to officially become part of the group of brands under its patronage.

A brand to know before your vacation: Amazuin Swim

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Valentina Ferragni, Giulia Cavalli, Ann Phoenix - these are just a few of the influencers captivated by this Italian brand, the creator of absolutely iconic pieces that turn cut-out designs into art, offering them in swimsuits as well as in dresses and sets that highlight the silhouette with strategic cuts, ties, and details that conceal and reveal. Overall, the most Instagram-worthy brand is perfect for those who don’t like to go unnoticed: not recommended for the shy!

A brand to know before your vacation: Bea Studio

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Yoga and Pilates, as well as less gentle sports like dancing to music all night: Bea Studio appeals to those who are passionate about sports or casual wear, to party-goers or fans of the eighties, creating a super cool brand that has turned the stretchy jumpsuit—famous thanks to Jane Fonda and her team of ageless gymnast Amazons—into a must-have of the 2020s. Proof? Even Benedetta Porcaroli has been spotted in Bea Studio.

A brand to know before your vacation: Chitè Milano

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Lingerie is a piece of clothing that we should pay the most attention to, as we wear it under all other garments for many hours each day. With this awareness in mind, this brand was born, creating custom sustainable lingerie (swimwear and nightwear collections) that is also beautiful and sophisticated. If you always have trouble finding the perfect bra, you shouldn't miss this: a bra consultant consultation is designed specifically for that purpose.

A brand to know before your vacation: Bennu

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All Bennu products are made entirely from fabric remnants and created in Italy with one goal - "to restore the past and protect the future." As a result of this highly ethical and sustainable approach, the brand also offers a selection of unique items and two collaborations with artists Martina Kamani and Verde Edrev, which complement the collection with vintage chic and an ironic mood (check out the statements on the shirts).

A brand to know before your vacation: Michela Meni

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Born to embody the motto "less, but better," Michela Meni collections are produced in Italian laboratories to ensure true sustainability in terms of the human factor, as well as confidence that the clothing is made right. This leads to the creation of essential pieces from quality fabrics that perfectly complement each other, allowing for always different looks and following one's own style (rather than trends).

A brand to know before your vacation: Sleep No More

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Born from a love for silk, a natural and sustainable fiber, Sleep No More - Made in Italy is a brand created by sisters Martina and Lucia Alai. Thanks to a long family tradition in the textile industry, they have had one goal from the very beginning: to combine comfort and elegance in their brand. The collection features lightweight silk camisoles, robe dresses, wrap skirts, and the timeless shirt-and-pants sets that resemble pajamas but are made elegant and perfect for going out. Special attention is given to gradient and tie-dye prints, as well as a burst of bright and vibrant colors that bring a wave of energy and optimism.

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