ChatGPT: Artificial intelligence is changing the gaming industry

In its Century 21 Beggins Enterprises listings on its Web site, it offers a "beautiful" two-bedroom condo in Madeira Beach, Florida, with "large spacious balconies to enjoy the warm, beautiful views." "This is one of the few properties available on West Coast beaches that is completely pet friendly," reads the ad. "Capture your own piece of paradise at Madeira Beach Town Center Residences. Welcome home.".

If you are tempted to buy this facility, thank you ChatGPT. The above text was written by a free artificial intelligence program. Realtors across the country are turning to the program to help put together property descriptions and content scripts, as CNN originally reported. "We use it every day," said Mike Puma, chief marketing officer at Century 21 Beggins, which uses ChatGPT to write content, such as social media posts or video scripts, for real estate agents. "(It allows) them more time to focus on their core business. "

How are realtors using ChatGPT?

Tony Angelos, a Chicago-based broker, said he started using ChatGPT shortly after the OpenAI program launched in November 2022. "It's a total variable in the game," he said. For most Realtors, "marketing and finding clients are actually the main functions of the job. And it's a very cost-effective way to completely eliminate one of those things." Angelos regularly uses the program to develop scripts for social media videos and object descriptions.

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He recently asked the AI program to write a script about things to do in Chicago in February. He said that what would have taken him 20 minutes to write, ChatGPT did in five seconds. "I asked him to put a little more humor into it, and he made it funnier for me," he said. "He's far from perfect. But it's an amazing starting point. "

Paige Hewitt, an Indianapolis realtor, used ChatGPT to help write property descriptions and marketing emails. She said the program's capabilities have far exceeded her expectations, and she is pleased with the time it saves, allowing her to spend more time with her clients. "It will make my job easier, which will make me more competent at my job," she said.

While the technology is becoming increasingly popular in the industry, the National Association of Realtors warns that its use among Realtors is still limited.

How much does ChatGPT cost?

While ChatGPT is free, the official Discord server OpenAI said in January that the company is "starting to think about how to monetize ChatGPT" in order to "continue to improve and support the service." Realtors interviewed by USA TODAY believe the tool is worth paying for. "We've been playing with different artificial intelligence platforms for years, and none of them have been very good," Puma said. With ChatGPT, "we can now create truly unique things based on it, making agents' lives even easier. "