Dubai buyers waited for discounts — sellers mostly held firm through the Iran war

Dubai sellers held prices while buyers waited: an investor briefing
Dubai real estate UAE buyers spent months expecting discounts from the Iran war, but the markdown never materialised. Within the first week of the conflict many market participants paused deals; by early summer sellers had largely maintained asking prices and central measures of value barely moved.
This report unpacks what happened between February and May, why prime districts avoided meaningful corrections, where the pain was concentrated, and what buyers and investors should do next. We use market data reported by Reidin and on-the-record comments from Abbas Sajwani, the founder of AHS Properties and a Damac board member, to ground our analysis.
Market snapshot: pause, not collapse
When hostilities intensified on 28 February, Dubai's transactions slowed sharply. But the effect was a slowdown in activity rather than a wholesale price collapse. Key points:
- Residential sales in May were about AED22 billion (USD 6.1 billion), down 42% from April and roughly half the AED46 billion recorded in February.
- The slowdown concentrated in the off-plan market, which accounts for about three-quarters of transactions in Dubai. Off-plan sales fell nearly 50% month-on-month to about AED16 billion in May.
- Transactions in the ready homes segment were more resilient, with values falling less than 15% from April.
- Citywide prices per square foot declined less than 5% over the three-month period when excluding distress or heavily discounted deals, which made up about 10% of advertised properties.
Abbas Sajwani gave a direct read: buyers delayed purchases rather than abandoned them. His view is that sellers largely held prices, and that a return of liquidity should follow the holiday season, with a notable pickup in September.
The data: what moved and what didn’t
We are dealing with two separate measures: transaction volumes and capital values. Volumes plunged as risk-averse capital moved to the sidelines. Prices, however, showed resilience across most of the market.
- Volume: Sharp month-on-month drops demonstrate the psychological effect of regional instability on deal flow. The near-50% fall in off-plan sales shows how speculative and timing-sensitive that segment is.
- Prices: A sub-5% citywide fall per square foot (excluding the roughly 10% of distressed listings) shows that sellers retained negotiating power in many submarkets.
What this means economically is straightforward: liquidity tightened, creating a buyers’ pause, but market clearing prices did not shift dramatically. For investors, that implies short-term trading opportunities but limited room for deep value purchases unless you target the minority of distress sales.
Why prime locations held up
Sajwani and other market participants point to scarcity in top locations as the main reason elite property held value. The data and recent transactions support that view.
- Grade A pockets — Palm Jumeirah, Emirates Hills, Jumeirah, DIFC and Downtown — have not corrected in the way Grade B areas have. The premium comes from limited supply in those micro-locations and strong international demand.
- AHS Properties’ acquisition of the Shangri-La Dubai for AED1 billion is significant because the deal terms were agreed in January and the final signature came in May with the price unchanged. That tells us negotiators did not extract a discount even after the conflict began.
Sajwani’s point is that top sites are hard to replicate. For buyers this means:
- Scarcity supports long-term capital value in the very best districts.
- Negotiation leverage improves in secondary locations but remains constrained in the prime segment.
Where the correction was concentrated: Grade B and off-plan
If you are hunting for discounts, this is where you should look. The market split between an insulated prime and a softer mid-market.
- Grade B locations showed a roughly 10% softening in prices, according to Sajwani. That is not a crash but it is material for investors focused on yield and near-term capital preservation.
- The off-plan sector was the most fragile. Because payments are staged and buyer sentiment can change quickly, these contracts saw the biggest fall in transaction value.
Practical implications for buyers and developers:
- Buyers of off-plan assets must factor in delivery risk and the possibility of behavioural shifts among purchasers.
- Developers with large unsold inventories in mid-market segments face pressure on presales, which could slow completion timelines and introduce execution risk.
Buyer behaviour and timing: liquidity on the sidelines
Sajwani’s repeated line that buyers “delayed rather than abandoned” transactions is important. We saw liquidity retreat, not evaporate.
- Many expatriates and foreign investors paused decisions while monitoring geopolitical headlines and the impact on tourism and shipping.
- The UAE’s quick diplomatic moves led to a memorandum of understanding between the US and Iran, and that reduced fears of prolonged conflict.
- Sporadic drone attacks since an April ceasefire have kept a layer of risk perception alive, but they did not translate into a systemic fall in prices.
Sajwani expects a return of activity in the fourth quarter and a major spike in liquidity in September once business cycles resume after summer holidays.
- Sellers: expect higher inquiry volumes and potentially tighter spreads from September.
- Buyers: be prepared with financing and clear negotiation thresholds if you aim to act when liquidity returns.
Practical strategies for buyers and investors
The market outcome is mixed: limited price corrections overall, concentrated weakness in off-plan and Grade B, and resilience in Grade A. That calls for tailored strategies.
For yield-oriented investors:
- Focus on ready inventory in mid-tier locations where prices softened roughly 10%. Rental demand and yield profiling are crucial here.
- Check rental markets closely; short-term tourism dips can affect yields in certain pockets.
For capital-growth investors:
- Allocate to prime micro-locations (Palm, Emirates Hills, Downtown) where supply scarcity underpins long-term value.
- Prioritise freehold assets and assets with long-term tenancy upside.
For opportunistic buyers:
- Monitor the roughly 10% of advertised properties that are distress sales; those are the clearest route to below-market acquisitions.
- Use off-market networks; some deals never enter broad advertising channels.
For developers and institutional investors:
- Stress-test delivery timelines and cash flow models for off-plan projects given the near-50% slump in presales earlier in the year.
- Consider joint ventures or staged launches that reduce upfront capital exposure.
Risks the market still faces
Sajwani’s optimism that buyers will return rests on assumptions that may not hold universally. The market risks include:
- Population dynamics: slower population growth, expatriate departures and possible job losses could reduce long-term housing demand.
- Supply: new launches and completions that are not matched by sustained demand will weigh on mid-tier prices.
- Geopolitical risk: further regional incidents could re-ignite selling pressure and hit sentiment.
- Tourism and commercial activity: shipping disruptions and aviation shocks affect short-term rental and hospitality revenue, which in turn influence investor returns in certain asset classes.
Investors should run scenario analyses on cash flows and cap rates that incorporate slower absorption and higher vacancy in physical assets exposed to tourism.
How to approach negotiations now
With sellers holding price in many segments, buyers should refine their negotiation playbook.
- Use timing as leverage: post-summer windows can favour buyers who are ready when liquidity returns.
- Focus on contract terms: for off-plan, secure penalty clauses, performance guarantees and clearer completion milestones.
- Inspect comparable sales per square foot within the last three months, noting that Reidin data shows fewer than 5% moves in capital values citywide when discounts are stripped out.
- Consider price and non-price concessions, such as payment schedules, service charge caps or fit-out packages.
AHS’s Shangri-La purchase: what it signals
The AHS acquisition of the Shangri-La Dubai for AED1 billion is a data point that matters because the price was agreed in January and signed in May without change. That shows confidence among deep-pocket buyers in core asset values. It also demonstrates that institutional and strategic purchases can proceed through geopolitical cycles when the asset fits a scarcity thesis.
For investors, the takeaway is that strategic, location-specific purchases can be executed without steep discounts if the buyer values the site’s long-term income or conversion potential.
What to watch next: indicators for a real recovery
Monitor these metrics over the next quarter to see whether the market resumes growth or settles into a slower equilibrium:
- Transaction volumes for off-plan and ready homes (especially month-on-month changes).
- Price per square foot movements in both Grade A and Grade B locations.
- Number of distress listings as a share of total advertised stock (Reidin cited about 10% previously).
- Net migration and employment statistics that affect long-term housing demand.
- New supply pipeline and scheduled completions across Dubai.
Frequently Asked Questions
Will Dubai property prices crash because of the conflict?
No. Based on Reidin data and market commentary, citywide prices per square foot fell less than 5% over three months excluding distress sales. The main impact was on transaction volumes, especially off-plan. Prime areas remained stable.
Is now a good time to buy off-plan property in Dubai?
Caution is required. Off-plan transactions fell nearly 50% month-on-month in May as buyers paused. If you buy off-plan, demand strong due diligence on developer track records, completion guarantees and payment schedules.
Where should investors focus: Grade A or Grade B?
Both have roles. Grade A locations show supply scarcity and capital preservation. Grade B has seen softer pricing (about 10%) and can offer yield opportunities, but it carries higher risk if absorption slows.
When will transactions pick up?
Market participants expect a recovery in the fourth quarter and a liquidity spike in September when holiday cycles end. Abbas Sajwani said buyers are likely to return once business resumes.
Conclusion: measured opportunity, not indiscriminate bargain hunting
The episode since late February has been a test of market depth. Sellers, especially in prime locations, held prices while buyers paused. The data shows a sharp drop in transaction volumes, most notably in off-plan deals, but only limited movement in capital values once distressed listings are excluded. For investors that means discipline: target pockets with clear demand dynamics, prepare for a likely influx of buying activity from September, and treat off-plan contracts with legal and financial caution. The concrete fact to act on is simple: until broader liquidity returns, the fastest route to below-market acquisition is the small subset of distress listings, about 10% of advertised stock.
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