Gruppo Montenegro joins Proof Drinks - Harpers wine and spirits news

The Montenegro Group has announced a new partnership with Proof Drinks to distribute its portfolio of products in the UK. The Italian spirits company, which includes brands such as Amaro Montenegro and Select Aperitivo, is emphasizing 'Made in Italy' brand equity in its portfolio of premium Italian food and spirits.

The brand's heritage brands include Vecchia Romagna, Italy's leading brandy; as well as a broader 'Heritage Collection' including Rosso Antico vermouth, Oro Pilla brandy, Coca Buton, Sambuca Buton, Maraschino Buton, Nocino Benvenuti, and the Rabarbaro Bergia and Grappa Libarna ranges.

We are delighted to be working with Proof Drinks in the UK.

'Together we have a great'''an opportunity to grow our brands, building on the foundations we have already established in the UK market. We are committed to sustainable long-term growth and look forward to unlocking the full potential of our portfolio,' said Marco Seminaroti, Europe director at Montenegro Group.

John Wieder, chief executive of Proof Drinks, added: "The Montenegro Group's brands have a rich history and unrivaled quality, which fits perfectly with our commitment to offering expressive and innovative spirits to the UK market.

Proof Drinks, founded in 2010, specializes in creating and distributing''premium alcoholic and non-alcoholic beverages. Their portfolio highlights brands such as Heaven Hill, Mr. Black, Ramsbury Single Estate Spirits and Cazcabel Tequila.