Foreign investors are increasingly favoring Italian luxury homes.

International interest in the premium segment of the Italian housing market is growing. According to the Savills report "Italy Prime Residential Market 2024," Milan confirms its position as the most expensive city, while the eternal charm of Rome makes it attractive to buyers and renters. Sicily and Tuscany are also becoming popular against the backdrop of a positive resurgence.

Investors prefer the Italian prime market due to its unique combination of factors, including lifestyle, culture, favorable climate, and competitive prices. Compared to other European destinations, prices in Italy are more advantageous, being about 15% lower than in London and 36% lower than in Geneva.

According to data from 2023, prices for premium housing in Italian cities have increased by 1.8%, while in tourist locations, they have risen by 6.7%. Rome and Milan continue to hold their leading positions, with price increases of 2.2% and 0.9% respectively.

Tuscany and Umbria remain popular markets due to their beautiful nature and architecture. Prices for premium housing are forecast to rise moderately, with Milan and Rome among the cities where prices and demand are expected to increase. According to Danilo Orlando, head of residential real estate at Savills in Italy, the premium housing market in Italy continues to show steady growth and demand from international investors and buyers.

The promotion of quality of life and the development of new areas with green spaces will also contribute to the growth of the market. According to Kelsey Sellers, an associate researcher at Savills World Research, a rise in prices for premium housing in Italy is expected in 2024.