The Italian company 12oz is launching its brand in Greece through a local franchisee.

The Italian coffee shop 12oz, based in Milan, has signed a franchise agreement with the Foodrinco group to open 50 stores across Greece and the Balkan Peninsula by 2028. Currently, 12oz has 25 points of sale in Italy.

In partnership with the Greek company Foodrinco Group, 12oz has opened its first store in Athens, which is the first international store of the chain. In the next 12 months, two more stores are planned to open in Greece.

Foodrinco Group, one of the largest distributors of products for the hospitality and restaurant business in Greece, has become the main franchisee of 12oz in the Balkan Peninsula and plans to open 50 stores in Greece and neighboring countries such as Cyprus, Bulgaria, Albania, and North Macedonia by 2028. "We are excited about this partnership.

Founded in Milan in 2015, 12oz has 25 small shops and kiosks in the city centers of Italy, catering to the growing demand for fast service among young consumers. "We are very confident in the potential of the project, as our offering perfectly aligns with the habits of the local population, as well as millions of tourists visiting the city," added David Nathaniel, CEO of 12oz.

12oz has become the third Italian coffee shop, after Caffè Vergnano 1882 and Puro Gusto, to enter the Greek market, which has over 2000 stores. A study by the World Coffee Portal predicts that the total number of branded coffee shops in Greece will exceed 2500 by May 2028.