Real estate: Normand'Immo joins Guy Hoquet l'Immobilier franchise to accelerate growth - MySweetimmo

Guy Hoquet l'Immobilier announces the addition of Normand'Immo, a local network of 9 real estate agencies in the Rouen region, Elbeuf and the departments de la Seine Maritime and de l'Eure.

Founded 18 years ago, Normand'Immo has earned a solid reputation for its recognized expertise and close-knit team, creating a friendly atmosphere and providing quality service. Thanks to its unquestionable local reputation, the company and its 30 employees have created a special bond with clients in the Rouen region and surrounding areas.

"We are united by proximity and service: Normand'Immo shares core values with Guy Hoquet l'Immobilier, focused on customer proximity and the quality of service offered. This alignment of values reinforces confidence that the collaboration will be successful," explains Julien Le Floch, founder of Normand'Immo.

"Normand'Immo's choice to join our network of franchised agencies demonstrates their desire to implement means to establish a stronger position in the increasingly competitive real estate market. At Guy Hoquet, we are confident that this cooperation will be fruitful and beneficial for both parties," rejoices Guy Hoquet l'Immobilier President Stéphane Fritz.

Guy Hoquet l'Immobilier: A unique model for successful operation even in times of crisis

With sales, purchase and rental processes becoming increasingly complex due to regulatory, environmental and tax constraints, access to education is a structural advantage for employees and customers: Guy Hoquet l'Immobilier made the strategic choice almost 4 years ago to incorporate continuous learning into its economic model.

Learning is now unlimited, in face-to-face and distance learning formats for all 4,000 employees in the network. By joining Guy Hoquet l'Immobilier, the Normand'Immo team will now have constant access to all available training courses, anywhere and anytime, from phone or computer and face-to-face with experienced trainers.

"This is an opportunity for teams to develop and maintain a high level of expertise to offer their clients a more qualified service. After all, it is the interaction between employees and customers that creates the real value of a company. During a volatile real estate market, a national brand brings added value to a local chain, ensuring not only survivability but also allowing them to realize their full potential. In times of crisis, strategic decisions such as this must be made to ensure business sustainability," says Stefan Fritz.

Innovation group securing the development of Normand'Immo with Hoquet Business

Julien Le Flocq's company will directly benefit from the Guy Hoquet l'Immobilier group's innovations, especially the launch of Hoquet Business, a new division that aims to become a leader in commercial real estate in France by 2028!

A cabinet will be inaugurated in Rouen to bring together the transactions of local businesses across the department.

"We conceived Hoquet Business as a space of collaboration and exchange, where each entrepreneur is treated with his or her own unique project that requires a personalized approach," continues Stefan Fritz.

Our goal is to become the market leader in commercial real estate in France by 2028 with a network of 70 offices distributed throughout the territory. Hoquet Business offices are not just commercial properties, but direct meeting and collaboration spaces for local entrepreneurs, fostering dialog and collaboration. These hybrid spaces, inspired by the rules of the hospitality industry, offer an environment that fosters innovation and growth for local businesses, with a central counter for discussion around a cup of coffee.

"Hoquet Business was a challenge I was very excited to take on. For almost 20 years now, I have tried to continually reinvent myself and develop my local activities. Hoquet Business is a real opportunity to make a difference in commercial real estate," adds Julien Le Floch.

A well-known brand serving the development of real estate agencies

The addition of Guy Hoquet l'Immobilier will give Normand'Immo a powerful lever in terms of recognition. In this difficult economic period, this nationally renowned brand gives teams in the field a competitive advantage in finding clients and in establishing trusting relationships with French people who wish to entrust their real estate projects to professionals.

"The experience of 30 years of Guy Hoquet l'Immobilier network is testament to our ability to support our partners. During the crisis, we have been able to accompany and support our franchisees, demonstrating our engagement, our ability to overcome difficulties and our flexibility in times of change," adds Thibault Welsch, director of operations at Guy Hoquet l'Immobilier.

It is also an opportunity to strengthen its attractiveness as an employer: the French company Normand'Immo is still looking for 12 new employees to work in the departments of Seine-Maritimes (76) and Héré (27) to continue its development.

The 9 Normand'Immo agencies will finally benefit from the overall communication strategy carried out by Guy Hoquet l'Immobilier at national level and from the initiatives of the other agencies in the network: this synergy will strengthen their visibility and allow them to focus fully on their core business.

"We are confident that the partnership between Guy Hoquet l'Immobilier and Normand'Immo will mean development and success. Working shoulder to shoulder, we look forward to contributing to the growth and success of the teams in their local real estate markets," concludes Stefan Fritz.