real estateThe real estate market: insights and strategies of the leading players - Real Estate Agent Magazine

The fifth edition of the Real Estate Forum took place last September at the Metz Arsenal, bringing together more than 1,200 industry professionals. What conclusions and forecasts did the influential market players present? What challenges and actions did they highlight in the current volatile situation? Learn about the main directions of development in video format.

Months ago, more than 1,200 real estate professionals gathered in Metz''Arsenale at the fifth edition of the Real Estate Forum. Despite the major crisis in the industry, this event was dedicated to exchanging views, analyzing the current situation and identifying new challenges. The multitude of participants present - CEOs of major companies, union representatives, market observers, members or non-members of the Amepi Federation - were able to share their visions and identify common problems to solve. In what mood were professionals in the face of a difficult market and the beginning of a new era? What conclusions can be drawn from the fifth edition of the Forum? Watch a video interview with Loïc Cantin, President of the Amepi Federation and organizer of the Real Estate Forum.

The structural and conjunctural crisis of real estate according to FNAIM

Na'he Forum was, of course, attended by FNAIM. Its president, Loic Kanten, gave an alarming assessment of the current situation in the real estate market, calling it an "opportunistic and structural crisis". What is the uniqueness of this crisis? What can we expect from housing policy? What measures does FNAIM propose to the authorities? Watch the video interview with Loic Kanten.

The "black hole" of real estate according to UNIS

Also sparing no words, Danielle Dubrac, president of UNIS, expressed her concern that all real estate indicators are in the red zone: low construction activity, lack of support for energy renovation, shrinking rental supply. Wishing to actively participate in the market's revitalization and support projects, she stated that she is closely following the decisions''proposed by the government and by bankers and brokers. What measures does she hope to take? How does she think energy renovation can be encouraged? Watch a video interview with Danielle Dubrac in L'\''Agence magazine.

Protect the profession of real estate agent.

If the conclusions drawn at the Real Estate Forum do not raise a smile, the professionals present at the event did not hesitate to discuss the new challenges they will face and the strategies they intend to apply to meet them. L'\''Agence magazine, in particular, had the pleasure of hearing Charles Marinakis, president of the CENTURY 21 France network, which has 960 real estate agencies in France and plans to reach 1,000 addresses throughout the territory by the end of 2024. What new''Challenges await real estate professionals? Is it right to join a franchise now? Watch the video interview with Charles Marinakis.

Optimistic participants in the demand sector

Despite the difficult situation, market participants are showing remarkable resilience! And there is no doubt about it, as Eric Allouchette, Executive Director of ERA, reminded us that despite the complexity of the profession at the moment, we need to remain optimistic in a dynamic and active field. How to find a path in this difficult environment?

There are still opportunities to conquer

While also encouraging optimism, Yann Jeannot, president of Laforêt France, spoke at the Forum,''to recall the "opportunities to conquer" in the real estate market. The network also intends to continue developing its teams: it is aimed mainly at independent real estate agents wishing to join the network, as well as independent agents wishing to set up their own company. What is the Laforêt network's vision for the market? Is now really the right time to enter real estate? What do they expect from the government's housing policy? Answers by Yann Jeannot in video format.

The desire to appease franchisees

Like his peers, the Guy Hoquet network also seeks to reassure real estate entrepreneurs and offer opportunities that can be seized during this real estate crisis. President Stéphane Fritz recalled that in''s next few months will be crucial to the professionals' ability to identify owners with real reasons to sell. Why does he think now is a good time to get into franchising? The explanation is provided in video format.

The important work of energy renovation

The Real Estate Forum has done some serious work on revitalization and self-renovation, and one of the main topics of discussion was the energy renovation of properties. Brice Cardy, President of L'\''Adresse, emphasized the importance of accompanying energy renovation projects. The network has announced the launch of new tools such as the Eco Housing Package and has conducted extensive training for its members on this topic. What is L'\''Adresse's vision on the report presented by''Adresse''? 'The authority of the competition? How does the network accompany its clients? What is the 'Eco Housing Package'? Watch the video interview with Brice Cardy.

Waiting for a new housing policy

Guillaume Martenot, president of ORPI, reminded that a strong housing policy awaits the real estate industry. In his opinion, the profession needs to define a clear objective to better navigate the storm. In this busy market, the manager encourages his colleagues to train, to pedagogize, including with salespeople who need to be persuaded to do the right thing. What new skills should real estate agents develop in times of crisis? What new challenges should they take on? Watch the video interview with Guillaume Martenot.

Star guest on''exhibit

Because great "success stories" sometimes help mobilize employees and inspire new practices, Valentin Kretz, star of the TV series "The Agency," was the guest of honor at the fifth Real Estate Forum and chatted with exhibitors and market players. What is the impact of inflation on his preferred market - luxury? L'\''Agence magazine collected his opinion in video format.

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