RE/MAX France: Collaboration of agents to conquer the market - Agencies Magazine

The RE/MAX France franchise network is continuing its development strategy in France despite the unpredictable market situation. They plan to develop agencies that provide more services to their advisors, supported by business leaders.

In early 2023, RE/MAX France announced the opening of 40 new agencies and the recruitment of "business leaders" to manage its 1,200 commercial agents working in hundreds of franchise centers.

How do Thomas Danjen and Donatien Dumontier confirm their ambitions and the sustainability of their model in a market crisis? Both co-founders of RE/MAX France believe, as the Chinese saying goes, that "crisis is a risk, but also a chance".

Recruiting business leaders to organize and expand''teams

"Our goal this year is to increase the number of partners as business leaders to complement the development of our network, which already numbers around a hundred agencies in France," say the two entrepreneurs.

"While the market has visibly shrunk, many professionals remain eager to join us, although new signings have been slower than expected. Among our recruits are seasoned professionals looking to update their careers and working model by becoming business leaders of their company, recognizing the reality of new real estate agencies bringing together an increasing number of independent commercial agents. "

This is the ideology of the RE/MAX Network: to hire true business leaders engaged in business development to increase''size of agencies and their team of commercial agents (20 to 30 people in each franchise center).

"In our view, this strategy is a significant advantage, especially in times of crisis.

Courage and collaboration are the keys to success

During market conditions, two executives urge workers to return to good work practices so they can use this time to develop their''skills.

"Crisis markets open doors for the savviest professionals to revitalize the good work habits necessary for success and excellent customer service. In this period of challenges, we are focusing on pedagogy, training and collaboration among our teams. The new commission-sharing cooperative transaction we launched in February is a real benefit to having each side of the transaction, seller and buyer, represented by a dedicated real estate agent. "

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