The Uberization of real estate: digital offerings attract property owners.

Virtual tours, reduced prices for agency services, a personalized approach, and a network of intermediaries. In recent years, real estate agencies have faced new competition. Models that have shaken up the industry.

In Chézy-sur-Marne, in the Seine-et-Marne department, Gaëlle had never met her real estate agent, yet she was able to sell her apartment through the agency.

A seven-room apartment with an area of 102 square meters in Versailles was sold for 685,000 euros last year. After an unsuccessful collaboration with a traditional real estate agency that couldn't sell her property, Gaëlle eventually turned to a fully digital platform, even though she conducted the viewings herself. This option "allowed for selling at the highest possible price," said the owner.

The offices of this agency are located in a coworking space in Neuilly-sur-Seine (Hauts-de-Seine). Thanks to its package rates, it plans to double its turnover this year. "Low rates allow us to receive more orders at the same time and more orders that lead to sales, so by focusing on volume, we are doing very well," explains Benoit de Montremy, co-founder of the agency.

The agency works with a network of fifteen intermediaries who operate remotely across France. In slippers and with headphones on, Julien Ripo does just that. He is not an employee and earns about 900 euros from each sale: "The status of an intermediary is clearly not the most reliable," he admits.

Currently, these digital agencies make up only about 1% of the real estate market, but with the ongoing crisis, they may gain significant popularity.

To learn everything about real estate, don't miss the Immo Express program every Saturday on France 3 Paris Île-de-France or watch it on demand at france.tv/idf.