4.2 million passengers for Ita Airways in summer: campaign launch The skies are full of Italy.

"Customer centricity and Made in Italy support led us to excellent results this summer, with an average load factor of 84%, with peaks of 87% on intercontinental flights and over 4.2 million passengers carried. "

Said Giovanni Perosino, Chief Marketing Officer of Ita Airways, during the presentation of the new communication platform "A sky full of Italy" and the "Search Bar" advertising campaign, which focuses specifically on Made in Italy.

The platform, co-developed with Google, created by agency Vmly and produced by Think Cattleya, offers emotion, inspiration and aesthetics in true Italian style to those who seek it even when traveling. The iconic shape of the search bar is used creatively to show how Italians traveling the world can experience the pleasure of travel already on board our flights, with everything they were looking for: style, hospitality, warmth, delicious food, care, comfort.

"Supporting Italian values - added Perosino - was the criterion that determined the production of the entire project, from the choice of director and music to the selection of locations and the search for partners able to best express this value.

The event was also attended by Simone Maggini, CEO of VMLY& R, the agency that developed the campaign, which is already airing on TV, social media, Internet, print media and digital video advertising in key areas ofRome andMilan, and which will be gradually launched abroad through significant video, Internet and targeted TV advertising, starting from Brazil and Argentina, through Europe and the United States, with localized campaigns in New York, Washington, D.C., Boston, Los Angeles, Miami and San Francisco, to Israel, India and Japan, taking advantage of the specificities of each country's media.