A gorgeous Indian wedding celebration is ready to begin!

New Delhi: "There is nothing more colorful, extravagant and (pardon the hackneyed word!) glamorous than an Indian wedding," said French designer Christian Louboutin when his luxury brand launched an Indian bridal collection this month.

The Indian bridal collection includes models of men's and women's shoes as well as bags in metallic shades of platinum, gold and bronze. While the brand has previously presented exclusive collections for India, this is the first time an entire capsule collection has been created dedicated to the Indian wedding season. The collection consists of 18 pieces, which is the largest offering from the brand so far. The collection will be available at Christian Louboutin stores in New Delhi and Mumbai.

From luxury designers to jewelry brands to hotels that are flooded with wedding bookings, industry players across segments are expecting a rich and successful wedding season in India this year.

Manish Tolani, vice president and chief commercial officer, India, of hotel chain Hilton, said that wedding revenue has grown several times over in 2019, thanks to the chain's efforts to create personalized wedding experiences through its 'Wedding Diaries by Hilton' initiative launched in 2021. "We are fully committed to planning and executing a customized wedding experience at all our hotels in India. The Indian wedding market is estimated at 50-60 billion dollars for India and beyond. The growth in revenue from weddings at our hotels is not surprising given that the Indian wedding industry itself is growing at 25-30% annually," he said.

Tolani added that Hilton derives more than 60% of its revenue from weddings held at hotels in Jaipur and is "actively looking to expand its presence in Jaisalmer, Udaipur and Jodhpur." "In addition to our national properties, we are noticing that revenue from Indian weddings is impacting our overseas hotels, especially in Southeast Asia, the Middle East, Turkey and Europe," he added.

Shantanu Mehra, CEO and co-founder of Maison Shantnu & Nikhil, said that after the pandemic, consumers had a "deep thirst" and spent more than usual on personalized shopping.

Vivek Ramabhadran, founder of jewelry brand Aulerth, expects revenue to quadruple during this year's wedding season. Aulerth claims to be the world's first multi-designer jewelry house offering couture jewelry, including collaborations with designers JJ Valaya, Shivan &

The Confederation of All India Trade (CAIT) estimated earlier this month that 3.5 million weddings will be produced between November 23 and December 15. CAIT expects businesses to generate Rs 4.25 lakh crore (Rs 4.25 trillion) in revenue from the wedding season, which would be a record.

In a press release, Turkey said this month that it has become one of the most popular countries for organizing weddings of Indian couples. "This soaring trend emphasizes Turkey's unique appeal, where tradition blends harmoniously with modernity," the press release said.

Tarang Arora, CEO and creative director of Amrapali Jewels, said he expects business to reach a "historic high." "After a break of 2-3 years, people are traveling a lot again and planning lavish weddings. We expect to increase turnover at the group-wide level by at least 25-30%," he added.

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