Global has won an advertising contract for an underground outdoor campaign in Barcelona.

Global, the media and entertainment group, today announced that its Spanish division, Global Spain, has been awarded the exclusive advertising sales contract for Metro Barcelona. From January 1, 2024 to 2032, Global will replace JCDecaux on this contract.

Metro Barcelona serves 400 million passengers every year at 123 stations and offers a huge opportunity for advertisers in the heart of one of Spain's most dynamic and important cities. Metro Barcelona's fleet of advertising space includes more than 2,000 properties, including classic paper and digital screens.

As part of Global's plans, all digital signage in Metro Barcelona will be available for programmatic buying, allowing advertisers to run highly targeted, data-driven campaigns.

"We are committed to the commercial transformation and digitalization of outdoor advertising at Global. Metro Barcelona stations provide a huge and very responsive audience for advertisers and our national sales are well prepared to deliver results to all our partners and clients," said Borja Balanzat, CEO of Global Spain.

Global Spain is the leader in the outdoor advertising market and owner of the largest number of media resources for the transportation environment in Spain. The company has advertising opportunities at 1,400 train stations and on more than 5,800 buses and streetcars nationwide.