The first Karl Lagerfeld store in Spain opens in the center of Madrid

More brands arriving in Madrid ahead of the Christmas campaign. The latest brand to ask for a space on one of the capital's main shopping streets is that of the now deceased German designer Karl Lagerfeld, who has opened a store on Fuencarral Street, idealista/news.

has learned

The fashion company is now owned by fashion distributor G-III Group. The company will open a store called Karl Lagerfeld Jeans, a brand targeting Generation Z with a lower average price point than the main line. The firm has creative direction from designer Han Kim, together with Karl Lagerfeld creative director Karin Ruafel, but will have its own logo and independent design team.

10% of the items in the first Karl Lagerfeld Jeans collection are jeans. Karl Lagerfeld Jeans will replace cosmetics brand MAC, which recently closed its doors at 31 Fuencarral.

It will also neighbor brands such as Levi's, Quiksilver or The North Face.

Founded in 1984 by a German designer of the same name, Karl Lagerfeld operates with a network of more than two hundred stores in France, UK, Germany, USA, UAE and China, and is present in multi-brand stores in sixty countries. In 2015, G-III, which owns Dkny, joined Karl Lagerfeld and acquired the license to distribute the fashion, accessories and footwear brand Karl Lagerfeld Paris. Last May, the company acquired all of Karl Lagerfeld for $210 million, owning 81% that was not owned by a group of investors led by Fred Gehring. G-III aims to develop the international expansion of the company, which has an annual turnover of around 200 million euros (excluding North America).