Real estate market 2024: Milan is the most attractive city in Italy

Milan is the most attractive city for real estate in Italy among the 12 major cities of the peninsula. The last place is occupied by Florence. Among the small cities are leading Monza and Bergamo, and closes the ranking Nuoro. Here is the complete list of the most and least attractive cities in Italy, compiled by Immobiliare.it Insights, a proptech company in the Immobiliare.it group.

What is Market Appeal Index

First, let's break down what the Market Appeal Index is and what it measures. It is an index that expresses the attractiveness of a particular city's real estate market by evaluating the amount of supply, search activity and contacts received on real estate listings using a score from 1 to 100.

Ranking of 12 major cities: first place - Milan, last place - Florence

It is the most expensive city in Italy for both rentals and sales, with respectively average utility costs of 23.1 €/sqm per month and 5,360 €/sqm for sales (but with peaks of 31.4 €/sqm and 10,563 €/sqm in the historic center). Despite this, Milan is the most attractive city in Italy with a score of 100/100, thanks to its status as the economic center of the country, a wealth of opportunities for those looking for jobs or training programs.

• Milan - 100 points
• Rome - 83.3 points
• Turin - 75 points
• Bologna - 75 points
• Bari - 58.3 points
• Verona - 52.8 points
• Genoa - 52.8 points
• Venice - 38.9 points
• Naples - 33.3 points
• Catania - 27.8 points
• Palermo - 27.8 points
• Florence - 25 points

Capitals of the provinces: first place - Bergamo and Monza, last place - Nuoro.

If we consider the capitals of provinces, excluding large cities, the top spot in the ranking is held by two Lombard cities - Bergamo and Monza, both scoring 97/100. Nuoro is in the last position with a score of 2/100, slightly ahead of Carbonia (4.7/100) and Crotone (6.3/100). Here is the complete list of the top 50 provincial capitals by attractiveness.