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Second‑Home Purchases Plunge 66% in the US as Timeshare Market Doubles

Second‑Home Purchases Plunge 66% in the US as Timeshare Market Doubles

Second‑Home Purchases Plunge 66% in the US as Timeshare Market Doubles

A sharp reset in the US vacation-home market

The real estate USA vacation-home market has shifted dramatically since the pandemic peak. Between 2021 and 2025, buyers who had been snapping up second homes during the low-rate era pulled back in force. Our analysis of SellMyTimeshareNow's review of FFIEC’s Home Mortgage Disclosure Act (HMDA) data and ARDA figures shows a clear pattern: mortgaged second-home purchases fell by 65.8%, while timeshare sales and rental income climbed sharply.

That matters because second-home demand is discretionary and therefore an early indicator of shifts in household cash flow, borrowing capacity, and leisure spending. For buyers, investors, and expats weighing purchases of vacation properties in the USA, this is not a small cyclical wobble. It is a structural change in how Americans pay for leisure access.

Where the numbers came from and what they show

SellMyTimeshareNow used HMDA data and ARDA industry reports to quantify activity from 2020 through 2025. Key figures that drive the narrative are:

  • Second-home mortgage originations fell from 257,549 in 2021 to 88,158 in 2025 (a drop of 65.8%).
  • The share of second homes in all mortgage originations fell from 4.9% to 2.6% over the same period.
  • The national total change in second-home originations across states is -169,391.
  • Median value of newly mortgaged second homes nationwide is $495,000; share of housing used for seasonal, recreational, or occasional use is 3.3%.

We trust HMDA and ARDA as primary sources for mortgage and industry activity. The data points show the same trajectory: large decline in outright second-home buying and a rebound in timeshare activity after pandemic lows.

Why second-home buying fell so far

There are several tightly related factors that explain the collapse in mortgaged purchases of vacation homes.

  • Higher mortgage rates. Borrowing costs rose sharply after the pandemic-era lows, reducing purchasing power for discretionary buyers. Higher rates matter more for second homes because buyers rarely rely on tight budget financing; they expect carry costs and liquidity.
  • Sustained price levels. Home prices in many resort and tourism markets remained elevated, which made the upfront capital requirement large compared with flexible alternatives.
  • Financial sensitivity of discretionary purchases. Second homes are price elastic. When rates and prices move against buyers, demand can evaporate quickly.
  • Shift to lower-capex alternatives. Consumers sought ways to access vacation accommodations without the large down payment and carrying costs.

Put bluntly: when mortgage costs rose and prices did not decline in line, many buyers paused or left the market.

Timeshares: the countertrend

While mortgage-backed second-home purchases were collapsing, the timeshare sector expanded. ARDA data reviewed by SellMyTimeshareNow shows:

  • Timeshare sales volume rose from $4.9 billion in 2020 to $10.5 billion in 2024, a gain of 114.3%.
  • Timeshare rental revenue climbed from $1.3 billion to $3.2 billion, up 146.2%.

Those are substantial gains. On the SellMyTimeshareNow marketplace in 2025, the United States led with 14,942 purchase offers, far ahead of second-place Mexico at 3,373 offers and Aruba at 1,598 offers. Within the U.S., the leading states for timeshare offers were:

  • Florida: 3,506 offers
  • Hawaii: 2,219 offers
  • Nevada: 1,755 offers

Timeshares offer buyers and vacationers access to resort-style accommodations with far lower upfront cash and no mortgage obligation. They trade off ownership control and resale liquidity for affordability and predictable vacation access. From a cash-flow perspective, many consumers have chosen that trade.

States and metros: the biggest losers and the most active timeshare markets

The decline in vacation-home purchasing is uneven. Two patterns stand out:

  1. High-volume states lost the largest absolute number of purchases.
  2. Smaller, tourism-dependent states and some resort metros experienced the largest percentage declines.

Notable details:

  • Florida recorded the largest absolute decline: -38,465 second-home purchases between 2021 and 2025. That reflects Florida’s outsized role in the pandemic-era boom.
  • Nevada experienced the steepest percentage decline at -78.3%, followed by Hawaii at -77.8% and Wyoming at -74.5%.
  • California saw 13,516 fewer purchases, Texas -9,900, and North Carolina -9,575 in absolute terms.

At the metropolitan level, sharp pullbacks include:

  • Austin, TX: -80.4%
  • Las Vegas, NV: -79.4%
  • Orlando, FL: -79.4%
  • Miami, FL: -78.8%

Resort towns tied to tourism also showed heavy falls: Breckenridge, CO (-63.9%), Naples, FL (-76.1%), and Kahului, HI (-85.2%). These locations are more sensitive because demand is largely discretionary and can swing with consumer confidence and borrowing conditions.

Washington State example (useful for regional buyers):

  • Percentage change: -67.7%
  • Total change: -3,399 second-home mortgages
  • Second-home mortgage originations in 2025: 1,622 (down from 5,021 in 2021)
  • Second-home share of originations: 1.9%
  • Median value of newly mortgaged second homes: $685,000
  • Share of housing used for seasonal use: 2.5%

Those state-level snapshots underline that buyers in some markets face much higher price and financing obstacles than in others.

What this means for buyers, investors and expats

We view the market shift as consequential and actionable. Here’s how different market participants should read these developments.

Buyers and holiday homeowners:

  • If you planned to buy a second home for personal use, expect tighter affordability. Higher mortgage rates and elevated prices mean monthly carrying costs will be higher than in 2021. Re-run your cash-flow scenarios using current market-rate mortgages and conservative occupancy or rental assumptions.
  • Consider flexible alternatives: timeshare ownership, fractional ownership, or long-term rental options can deliver vacation access with lower upfront cash and no mortgage interest exposure.

Investors considering buy-to-let vacation properties:

  • The decline in second-home purchases can reduce competition for listings, which could create selective buying opportunities in markets where fundamentals remain strong. But be wary: demand for short-term rentals depends on tourism flows and regulatory regimes.
  • Run yield calculations that include maintenance, management fees, vacancy risk, and higher financing costs.
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Many previously attractive short-term rental yields compress when mortgage rates are higher.

Timeshare and resort operators:

  • The sector is expanding revenue and rental income. That does not mean every timeshare is a safe asset, but the growth metrics point to sustained consumer appetite for lower-capex vacation access.
  • Investors and operators who can demonstrate quality inventory, transparent fees, and flexible usage rights may capture a growing pool of buyers.

Local economies and policymakers:

  • Regions heavily dependent on seasonal homeowners should expect slower inflows of buyer capital and possibly softer real estate transactions tax revenues.
  • Local authorities that rely on tourism should monitor timeshare growth and review housing regulations to avoid displacement effects if short-term accommodation expands.

Risks and caveats

We offer a balanced outlook because there are several limits to interpreting the data:

  • HMDA covers mortgage originations but omits cash purchases. Some buyers may be shifting to all-cash acquisitions, which would not show up in the originations data. That could understate total demand in certain high-net-worth segments.
  • Timeshare growth is concentrated in a small set of destinations. Growth in offers on a marketplace does not guarantee broad prosperity across all resorts.
  • Resale markets for timeshares and for second homes are thin in some markets. Liquidity risk is real.

From an investor perspective, timeshares have structural drawbacks: maintenance fees, complex ownership structures, and historically poor resale values. Buyers should perform due diligence on ownership agreements and fee escalation clauses.

Practical strategies for buyers and investors

If you are in the market for vacation property or thinking about pivoting to timeshares, here are specific steps we recommend based on market evidence and experience.

  • Recalculate affordability using today’s mortgage rates. Stress-test scenarios with 10 to 20 percent lower occupancy or rental income than you expect.
  • Compare total cost of ownership for a second home (mortgage, taxes, insurance, maintenance, HOA, management) against a high-quality timeshare or fractional product over a 5– to 10‑year horizon.
  • If you want rental income, prioritize markets with year-round demand and predictable visitation rather than seasonal peaks only.
  • For investors, focus on cash-flow models rather than price appreciation narratives in resort markets that have already seen strong gains.
  • Study local short-term rental regulations before buying. Stricter rules can bite net yields and resale value.

Market opportunities to watch

  • Timeshare inventory that is managed transparently and offers flexible exchange networks could attract more buyers who want lower upfront cost.
  • Select resort markets where prices softened but fundamentals—access, airlift, and tourism demand—remain solid could be worth a careful purchase for investors focused on long-term rental returns.
  • Companies that provide fractional ownership or subscription-based vacation access may scale if consumers prefer lower capex options.

Frequently Asked Questions

Q: Has total demand for vacation accommodation fallen, or is it just second-home purchases that fell?

A: The data show a sharp fall in mortgaged second-home purchases, but timeshare sales and rental income rose. That suggests demand for vacation accommodation remains, but consumers are shifting toward lower-upfront-cost models rather than buying second homes with a mortgage.

Q: Are timeshares a better investment than owning a second home?

A: That depends on objectives. Timeshares reduce upfront capital and mortgage exposure but often have maintenance fees and weak resale markets. If your goal is predictable annual vacations with low cash outlay, a timeshare can make sense. If you want an investment with appreciation potential and full control, a second home may be preferable despite current financing headwinds.

Q: Should international buyers or expats expect better prices if they enter resort markets now?

A: Some markets show softer demand, which can create targeted buying opportunities. However, higher financing costs and uncertain short-term rental rules remain headwinds. Expats should evaluate cash purchase affordability and local regulatory risk before buying.

Q: Could mortgage originations rebound quickly if rates fall?

A: A sustained decline in mortgage rates would improve affordability and could lift second-home purchases, but timing depends on macroeconomic conditions and whether sellers accept lower prices. The second-home segment is sensitive, so a rate improvement would probably produce visible but uneven recovery.

Bottom line

The data are unambiguous: U.S. mortgaged second-home purchases fell from 257,549 in 2021 to 88,158 in 2025, a 65.8% decline. At the same time, timeshare sales and rental revenue more than doubled from 2020 levels, showing that demand for vacation access has shifted toward lower-capex ownership models. For buyers and investors, the practical takeaway is to prioritize cash-flow modeling, consider alternatives to outright purchase, and treat resort markets as inherently more sensitive to financing conditions. As of 2025, U.S. second-home mortgage originations are 88,158, down 65.8% from 2021.

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