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Dolce&Gabbana's next step: A conversation with CEO Alfonso Dolce.

Dolce&Gabbana's next step: A conversation with CEO Alfonso Dolce.

Dolce&Gabbana's next step: A conversation with CEO Alfonso Dolce.

Dolce&Gabbana, the renowned Italian luxury fashion brand, has been offering its figure-hugging and Mediterranean-inspired designs to customers around the world for nearly four decades. The brand is currently working hard to expand its business and its longevity.

Founded in 1985 by Domenico Dolce and Stefano Gabbana, theMilan-based brand generates more than €1.6 billion in annual revenue, up 27.5 percent year-on-year. The brand, which includes women's, men's and children's clothing lines, accessories as well as Alta Moda (their couture project), is complemented by other product categories such as beauty, home textiles and food and beverage. Tri'The brand's 'largest markets are Europe, Asia (excluding Japan and Korea) and the US, in that order.

In August 2022, Dolce&Gabbana announced one of its first sustainability initiatives, a joint project with five luxury fashion brands called the Re.Crea Consortium. The consortium aims to manage textile and fashion products at the end-of-life stage and to encourage research and development of innovative recycling solutions.

Dolce&Gabbana has also launched a number of new initiatives and category expansions to compete with some larger competitors.

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In early 2022, the company finalized a beauty licensing agreement - a few counterattacks from the luxury fashion world to bring its business into the realm of its''control. The company has plans to improve and consolidate its cosmetics line and launch a skincare line by 2025. In April, the brand announced its entry into the real estate market, taking part in two major residential projects in Miami and Marbella, as well as a hotel project in the Maldives. All of this is being built to ensure the brand's legacy, which the founders said will be passed on to younger family members rather than an external entity.

As part of a series of interviews with Italian luxury leaders, McKinsey's Gemma D'Auria talks to CEO Alfonso Dolce, brother of Domenico and an employee of the company from the beginning. He talks about the brand's purpose, its approach to talent and its philosophy of attracting the next generation''consumers.

Photo: Benedetta Pitscheider

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