Turkey leads in the number of short-term rental properties, ranking second in the number of bookings.

The Tourism Academy (TUADER) has prepared a report aimed at clarifying the impact of the short-term rental market on tourism. According to the report compiled by Professor Muharrem Tuna, Associate Professors Mehmet Bahar and Oğuz Diker, as well as Dr. Gaye Deniz, short-term rentals are gaining attention as an emerging type of accommodation that is rapidly spreading worldwide. Property owners offer travelers an alternative option for short-term stays or vacations through online tour operators by renting out their homes.

This new form of accommodation competes with traditional lodging options while simultaneously creating a new business model in the tourism sector. Due to the restrictions related to the COVID-19 pandemic, there has been a rise in demand for daily rental housing, as people have started to prefer more isolated, independent, and private accommodation options due to increased concerns about health and cleanliness. In 2012, the demand for short-term rentals accounted for about 7% of the overall accommodation market, and by 2019, this figure had risen to approximately 11%. The impact of the pandemic led to an additional increase of 2 percentage points, reaching 14% by 2022. The rise in demand was driven by the fear of being in public places and directly affected the supply of short-term home rentals.

According to Statista data for 2023, the revenue from daily rental housing is expected to reach $1.02 trillion this year. It is projected that by 2027, this revenue will increase to $1.29 trillion, and the number of users of rental services for vacations will also rise, reaching 13.61 million people by 2027. It is estimated that the share of daily rental housing in the overall accommodation market will be 14.6% this year and will reach 15.5% by 2027.

Data analysis on the daily rental housing market for March 2023 shows that the United States ranks first with 1,419,052 homes in this market segment. Following the U.S.

The TUADER report also discusses the potential positive and negative consequences for tourism. According to the report, daily rental housing offers tourists flexibility, the opportunity to experience local culture, suitability for families or groups, support for the local economy and employment, as well as the chance to earn additional income. However, it also highlights issues related to housing availability, relationships with neighbors, legislation, safety, the impact on local businesses, inequality and accessibility, problems associated with tourist overcrowding, the weakening of the accommodation sector, and potential employment issues in this field.

The report also provides recommendations for addressing these issues, such as creating a system that allows for the online reporting of income generated from rental services, fully entering passport and personal data of residents through a national portal to prevent security issues, and introducing strict penalties, including the sale of property for enforcement, for rule violators. The report also highlights the need for legal regulations to prevent the rental of housing to others and proposes a paper declaration system in which travelers indicate their address of residence before arriving in the country or crossing the border to ensure the accounting of arrivals and prevent illegal rentals. Furthermore, the report emphasized the necessity of obtaining permission from the building management or all residents for short-term rentals in apartment buildings to prevent illegal rentals and facilitate their regulation.