Rome is becoming more attractive to wealthy real estate investors.

The appeal ofRome for the super-rich investing in real estate continues to grow. This is confirmed by the 2024 Barnes City Index, in which the Italian capital ranks ninth in the world, led by Dubai. This is a significant advancement, which is surprising even when compared to the attractiveness ofMilan, which until recently was considered Italy's "real estate empire."

It should be noted that the ranking was compiled based on market trends among so-called UHNWI, "Ultra High-Net-Worth Individuals," meaning individuals with a net worth of at least 30 million dollars. During the presentation of the ranking, Luca Ungaro, responsible for development in Italy at Barnes, highlighted several important aspects that make the capital an ideal place for the super-rich, including "planned renovation works during the Jubilee, as well as the presence of one of the most efficient international airports."

Among the mentioned aspects, "quality of life and the search for places where one can combine their professional activities with cultural, sports, and gastronomic experiences" are also highlighted.

Where do the super-rich invest in real estate?

At the top of the list of preferred investment locations are Dubai, Miami, New York, Madrid, and Paris. The Barnes study also analyzes the profound changes in the needs and behaviors of the super-rich, among whom "travelers" stand out, meaning people who tend to work from anywhere in the world and live in different cities, following their ambitions for geographical freedom, professional flexibility, and investment opportunities.

This increased mobility leads to a demand for additional living spaces, primary and secondary homes, which present new opportunities and challenges for the prestigious real estate sector. "Wealthy clients are not satisfied with investing abroad; they are settling abroad for long periods.